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A News/Talk Radio Autopsy After the BNM Summit

The news/talk audience is getting older. This is somewhat self-inflicted. We are still doing our shows in the same template Rush Limbaugh innovated in 1987. Time to change it up. 

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A photo of a panel at the 2023 BNM Summit

After the inaugural BNM Summit, I was more excited about our industry after the two-day event. Radio in many ways is a solitary pursuit.

Teamwork is sometimes not a factor in a morning show with a cast. You walk into the studio, put on the headphones, turn on the mic and go. I needed some excitement, some good news, and the chance to meet new friends and renew longtime relationships. I got it.

As an industry, we have been pummeled by bad headlines: some of which are self-inflicted, and some are challenges for our future. If you believe the headlines, smelting lead would be a better career choice. I don’t believe that, and you shouldn’t either. While smelting lead seems like an exciting career other than the whole lead poisoning thing, perhaps that is better than radio station break room coffee. 

Have you ever considered how bad radio station coffee is? I don’t drink it. I drink a pot of my own before I strut into the office. Perhaps, it is time to call any reputable health inspector in to inspect that thicker than tar swill. 

Radio is a terrific profession. How many jobs provide more laughs than broadcasting? It is fun.  I have worked a bit outside the radio industry. Real-world jobs suck. Our stations develop awesome advertising campaigns for clients. Why not us? We don’t publicize our strengths.  Podcasts are great, but when did a podcast raise money for the local foster children? When did a podcast show up at a client’s office with a smile and donuts? TikTok? Those Chinese Communist bastards are poisoning our kids. YouTube? Cool content, but the Google-owned platform is as likely to build commonalities with your neighbors as a lion is likely to lay down with a lamb. 

Radio is a cool job. One where you can make a difference. It’s not exactly like Mother Theresa….  but it’s better than being an influencer on Instagram. 

I am ranting.

You know who I am sick of? The radio coroner gang. Radio still reaches a majority of the American public. Your local big network TV affiliates may reach less than 40% of the public.  They are no longer a big deal. Don’t give them any respect. Those jerks don’t deserve it, except for that pretty reporter who would be lucky to be my next wife. I know that I am old enough to be her dad, but hey, old dudes need love, too. 

Radio is vital and needed. Radio needs to look itself in the mirror and say “We are essential”. I was in the room in Nashville with men and women who see a future. The BNM Summit delivered that.

By the way, the brother and sisterhood at the BNM Summit was strong. I haven’t been hugged this much since a family reunion. I wish that you could have been there. It was amazing. I really was pumped up. We matter. You matter. Your ideas are important. 

We have challenges. We need to address issues with Gen Z and the generations to follow them. Radio does have issues with innovation. We run the same clocks that we did in 1970. We sweep the corners, which is stupid and does not reflect actual radio listening. If you are in a PPM market and are sweeping the corners, reevaluate your tune-ins per hour. Look at that carefully. So, your host comes out of the break at :27, and news is at “30. I guarantee your tune-out rate is through the roof. 

You need 5 minutes of continuous listening to get credit. A listener is as likely to start listening at 23 minutes past the hour than almost any other time. Yet, we still sweep the corners. It’s insane. You may not like PPM. It is a fair assessment, but adapt or die. We have not adapted to PPM and radio has been using this technology for well over a decade. 

The news/talk audience is getting older. This is somewhat self-inflicted. We are still doing our shows in the same template Rush Limbaugh innovated in 1987. Time to change it up. PPM gives us tools. If you delight in being a political insider, you are going to demo old. Go to a political event. It is geezer-rific. Talk about the interests of a 45-year-old. You can beat this.  You have the tools, you have the data, and you have the talent.

I was watching a YouTube video on East St. Louis. That city in Illinois is now one of the most violent places in the USA. It was not always that way. East St. Louis was once a vibrant community with a bustling downtown, strong industry, and a great future. The community got complacent, and the employers started to leave. The city was not focused on growing and it has become a shell of the great place it was at one time. 

Radio needs to look at that. What is next? Where is the innovation? How do we change the momentum? It’s all up to us. There are thought leaders in our industry reading this. These are brilliant people. I don’t claim to have the answers, but I know where we need to focus.

Being in the room with amazing leaders in the radio industry brought me more excitement.  The BNM Summit was exactly what I needed. I could not be more enthusiastic about our future. Am I naïve? Perhaps. Do I understand the power of radio? Absolutely. 

The power is in your hands. May every moment on your radio station essential. 

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BNM Writers

Why I’m Jumping Back Into Local TV

I want to join the fight for light that disinfects from the front lines. And there is no more advanced position than local news.

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Jim Avila
(Photo: ABC News)

Yesterday, I started what I believe will be the final phase of my nearly 50-year career in broadcasting, spanning both radio and TV.

I have roamed the streets of San Francisco looking for breaking news as the late news reporter at KPIX-TV. I picked garlic in the fields of Gilroy to expose the terrible working conditions of California farmworkers for KCBS Radio.

In Chicago, I helped topple the democratic machine by exposing the dead voters registered in the Mayor’s race that tried to prevent Harold Washington — the city’s first black mayor — from winning an election.

Next stop? Los Angeles, where I covered the O.J. Simpson trial for KNBC, coverage that earned the station an Emmy and Golden Mic awards. It also earned me a ticket to NBC network news where I became a national correspondent for Tom Brokaw’s Nightly News. Our team picked up an Emmy for the flood and fire that destroyed Grand Forks, North Dakota, and led to assignments in New York for 9/11 and then off to the wars in Afghanistan and Iraq.

Next up were 18 intense years at ABC, where I served as 20/20 correspondent, Primetime correspondent, Senior Law and Justice correspondent, Senior National correspondent, and finally White House correspondent.

In 2020, after health issues, I retired and was offered the opportunity by Barrett News Media to write about the only true profession I have ever known. No longer bound by the rules of just the facts, I was invited to give my opinion on the junction of news and politics. I have enjoyed it and thank Jason Barrett — and you, the readers — for taking the time to follow my thoughts on the great institution of the news media.

But now it is time to return to actual journalism. I have been offered the privilege of reporting again. I have started a new adventure at KGTV ABC10 in San Diego. The location is ideal and the job as Senior Investigative Reporter will be a welcome challenge and a break from the retired life.

It also comes at a time when journalism is under attack by those who feel their opinions trump facts. (Pun intended).

So I want to join the fight for light that disinfects from the front lines. And there is no more advanced position than local news. I will be holding authorities and politicians to account. Keeping big business honest by protecting the little guy. I take pride in my career in journalism and I want young reporters to be proud as well. A free press unintimidated by would-be dictators is what is needed now more than ever.

So thanks, and once again, I will see you on TV.

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BNM Writers

Is Oliver Stone the Michael Moore of 2024?

“They went too far in hating and in dumping on Trump. And people don’t like that in America. People don’t like dumping on. They did it too much.”

Rick Schultz

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A photo of Bill Maher conversing with Oliver Stone
(Photo: Club Random)

In mid-2016, Americans felt the tide turning — with the country rallying around a Donald Trump electoral victory — when liberal filmmaker Michael Moore predicted Trump would win Michigan and the election. Could Oliver Stone be on a similar path in 2024?

Moore was prescient. He heard the people and could sense their overwhelming sentiment. More than anything, he was sounding the alarm bells for his fellow Democrats for what he felt was about to happen.

Last week a media member may have unknowingly let free the 2024 canary in the coal mine, and interestingly, this canary may have been another controversial filmmaker.

Oliver Stone appeared on Bill Maher’s podcast, Club Random, last week and seemed to echo many of the same sentiments from Moore’s premonition eight years earlier.

“Well, I mean, he doesn’t concede elections,” Maher said, bringing up President Trump in the far-ranging, free-flowing conversation. “You know, ‘The elections only count if we win’ theory of government. Okay. Well, come on. You know, Trump, he still has not conceded the election. He has not conceded. He does not honor them.”

“I mean, do you know for a fact that he lost? I’m just curious,” Stone responded. “I just don’t know all of the facts.”

Maher seemed astounded. 

“Well, I do. Is there a conspiracy theory that you don’t believe?” Maher asked Stone.

Perhaps Stone was referring to the piles of historical incongruencies and facts, all of which indicated a Trump 2020 win. 

No sitting president in the modern era has received more votes for re-election than in his initial election and lost. 

Of the 18 most dependable “swing counties” that normally indicate an electoral winner, Trump won 18 of 19. Yet, he lost the election. 

No Republican had ever won Florida, Ohio, and Iowa – considered to be a broad cross-section of the American electorate – and lost. Until Trump.

It is difficult to put Oliver Stone in a political box. He has mostly seemed to favor the libertarian philosophy of less government intrusion. On occasion, he has been critical of Trump, while also acknowledging the former President’s ability to tap into populist sentiment that the two seem to share. Less war. Fewer government shackles. More individual and economic freedom.   

“I’m just asking you. I’m not an expert on the election,” Stone told Maher. “I’m not a political junkie. You are. And you follow it very closely.”

“Alright then, I’ll give you the thumbnail sketch,” an agitated Maher said. “They tried it in like 60 courts. It was laughed out of every court, including by Republican judges. The people who saved this democracy were Republicans. Good Republicans. In states where Trump pressured them. Like the guy, the one he’s on trial for in Georgia. ‘Find me 11,000 votes.’ It’s on tape. A guy like that saying to him, ‘Sir, we just don’t do that here. I voted for you. I’m a Republican, but we just don’t do that.’ That’s what saved us. And they were Republicans.”

One of the most accurate political pollsters of the modern age, Richard Baris of Big Data Poll, posted on X that “Not even Oliver Stone buys it. Notice when (Bill Maher) tried to dismiss and refute his election concerns, he used a demonstrably false claim to ‘disprove’ it. Oliver, Bill is full of shit. It was not ‘tried’ in 70 courts. Judges used standing to dodge.”

Baris continued in another post, saying, “Also, (Bill Maher) grossly mischaracterized the phone call, using the common fake news talking points that Trump asked the (Georgia Secretary of State) to ‘find 11k votes’. Don’t be lazy, Bill. Read the transcript yourself. He was talking about signature verification and votes not properly scrutinized.”

In the podcast with Maher, Stone went on to say that he had major problems with the outcome of the 2000 election, which resulted in the victory of President George W. Bush. He similarly indicated that he didn’t think 2020 passed the smell test.

“I don’t know. I mean, you went through the 2000 election. That was horrifying to me, what happened when the Supreme Court closed that down.” Stone said.

“What should we do?” Maher asked. “Do we just keep counting votes forever? Or should we still be counting them now?”

“No. Count them correctly,” Stone responded. “Let’s just get rid of the electoral college. Let’s do a popular vote.”

Oliver Stone continued, calling out the media for their biased reporting in the era of Trump.

“I don’t know the facts,” Stone said. “And I think I would trust the accountants more than the politicians. And I’d like to know what the accountants, the guys who vote, who know the most about votes, who do the Electoral Commissions. I can’t take Biden’s word for it on anything.”

“Well, I mean, if there’s nothing that can be said or argued that would convince you,” Maher offered. 

“I think what shocked people is that Trump got so many votes. You know, that was what was shocking. That he did so well compared to what he was expected to do,” Stone said. “Because we believed all the East Coast media.”

“Then why do you believe he could have lost?” Maher asked his guest about Biden.

“We believed all the East Coast media elite that he was going to fail and boom, they were wrong. We would love to see them being wrong, don’t we? The media elite,” Stone said. “They went too far in hating and in dumping on Trump. And people don’t like that in America. People don’t like dumping on. They did it too much.”

Bill Maher even agreed with Stone, admitting that the media no longer attempts to give a balanced, truthful reporting of the day’s events. In addition, neither mentioned the years-long, Democrat-led coup attempt that was designed to trick the public into thinking Trump was a Russian agent. Most of the mainstream media parroted the hoax.

“I was actually having this discussion about the CNN network recently. And, you know, I want there to be a CNN in the world. You know, something that I used to be able to count on. And I still do, some of it. Give it to me straight, Doc. Just give me the news,” Maher said.

“And, you know, they had this town hall with Trump about six months ago. And it was, they took a lot of flack for it. But he was adored by the audience who were Republicans, I guess, and independents. I think they said both. But whoever it was, they fucking loved him. And then the panel comes on after and they do nothing but shit on Trump and what a liar he is.”

Like Michael Moore eight years prior, Oliver Stone seemed to be sounding the alarm bell about what’s over the horizon, a mere 11 months from now. He concluded by drawing the analogy of Trump to a legendary baseball player who was famously banished from the game over gambling allegations a few decades ago. 

“I think a lot of people liked him because he got dumped on so, so much. It’s like Pete Rose. You know, when he quit. Yeah. A lot of people started to resent the media for the dumping on Pete Rose.”

Oliver Stone is sounding the alarm. And the chirping canary very well may crescendo in 2024.

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BNM Writers

How Did Trust in Media Reach All-Time Lows?

Somewhere along the line, Americans must agree on the facts, or we will continue to be a divided nation.

Andy Bloom

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photo of a stack of newspapers

In my previous column, I wrote about Americans losing trust in the media.

Both conservatives and liberals can find ample examples to demonstrate why specific media sources are no longer trustworthy.

We have become a nation of two tribes. Each side has sources of news that it believes and considers the other side fake news or even propaganda.

The Economist and YouGov published a poll earlier this spring measuring how much trust Americans place in 56 media outlets, including social media. 

Respondents were asked whether they “trust, distrust, or neither trust nor distrust” each media organization. The percentage of trust minus mistrust scores was calculated to create a “net trust score” for each.

Overall, The Weather Channel, arguably the only non-political entity measured, is the most trusted news source. It is ironic, considering how often we all complain about the “weather people” getting it wrong. Democrats (+64) and Republicans (+47) trust The Weather Channel.

The top four most trusted organizations were the same as the 2022 YouGov survey.

Here are the overall rankings of the 45 organizations published in the Economist-YouGov Poll.

  1. The Weather Channel +53
  2. Public Broadcasting Service (PBS) +30
  3. The BBC +29
  4. The Wall Street Journal +24
  5. Forbes +23
  6. The Associated Press +22
  7. ABC +21
  8. USA Today +21
  9. CBS +20
  10. Reuters +20
  11. NBC +19
  12. TIME Magazine +18
  13. The Washington Post +18
  14. National Public Radio (NPR) +16
  15. The Economist +16
  16. Business Insider +16
  17. The Guardian +15
  18. C-SPAN +14
  19. The New York Times +12
  20. Newsweek +12
  21. The New Yorker +10
  22. Bloomberg +10
  23. The Atlantic +10
  24. The National Review +8
  25. CNN +7
  26. New York Post +7
  27. The Hill +7
  28. Yahoo News +7
  29. Newsmax +6
  30. Axios +6
  31. Politico +6
  32. MSNBC +5
  33. One America News (OAN) +4
  34. The Washington Examiner +4
  35. Fox News +3
  36. The Federalist +3
  37. Slate +3
  38. Al Jazeera +1
  39. The Daily Beast +1
  40. HuffPost +1
  41. BuzzFeed News ±0
  42. Daily Kos −1
  43. Breitbart News −3
  44. The Daily Caller −4
  45. Infowars −16

Note: People who say the media organization is neither trustworthy nor untrustworthy, or that they don’t know, are not included in the calculation.

The differences between Democrats and Republicans are remarkable. In general, Republicans have less trust in the media overall.

Republicans have the most trust in Fox News and positive trust only in Fox News, the New York Post, and The Wall Street Journal.

Independents have a slight degree of trust in most news organizations, while Democrats have a significant degree of confidence in most of the media groups measured, except for Fox News.

OrganizationDemocrat Net TrustIndependent Net TrustRepublican Net Trust
CBS+58+15-17
CNN+54-1-36
Fox News-16-11+40
NPR+56+10-20
NBC+60+9-16
New York Post+18-1+3
New York Times+53+8-30
Wall Street Journal+42+19+9
Washington Post+51+14-14

Republicans and Democrats see information through completely different filters. The results for the entire survey, including crosstabs, can be found here.

Somewhere along the line, Americans must agree on the facts, or we will continue to be a divided nation. The media needs to do its part to bridge the divide.

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