Edison Research has recently shared a preview of the latest findings from its ongoing Share of Ear study. The report provides insights into the audio consumption habits of Americans aged 13 and above during the third quarter of 2023. The report highlights that traditional over-the-air (OTA) radio maintains a strong presence while streaming audio continues to grow in popularity.
AM/FM radio continues to be a popular choice for daily audio consumption, making up 37% of the total share. This includes both traditional over-the-air and online streaming. In addition, podcasts have reached a new milestone by constituting 11% of all daily audio consumption for this demographic. Similarly, streaming music has also seen an uptick, securing a 19% share of daily audio consumption.
On the other hand, music that we own, such as CDs and digital files, has experienced a decline and now accounts for only 5% of the time we spend listening to audio on a daily basis. Other categories of audio content, such as SiriusXM, YouTube for music and videos, and audiobooks, make up the rest of the share, with percentages ranging from 3% to 14% of daily audio consumption.
Edison Research and Amazon Ads have announced an upcoming webinar scheduled on November 2nd titled “Audio in Evolution: Five Megatrends from a Decade of Streaming Research”. The webinar aims to explore significant trends driving the growth in audio consumption and discuss the brand opportunities these trends could bring in audio advertising.
The study will utilize data from Edison Research’s Share of Ear and Infinite Dial, complemented by a survey of 1,058 US adults and in-depth interviews with 30 individuals, to shed light on the future trajectory of audio consumption trends.
Ryan Hedrick works for WIBC in Indianapolis as a Morning News Anchor/Digital Content Producer. Prior to moving to Indy, he served as Assistant Program Director and Co-Host of the Morning News Express at WFMD. His career also includes stints at News Talk 103.7 FM in Chambersburg, PA, Sirius XM in Washington D.C., WBEN in Buffalo, NY, and WIBW-AM in Topeka KS where he earned the Kansas Association of Broadcasters (KAB) award for Major Market enterprise reporting in 2016. To connect with Ryan, find him on Twitter @SureToCover.
iHeartMedia Adds David Pigue and Sophia Gonzalez to Government Affairs Staff
Pigue had previously worked for Sen. Dan Sullivan (R-AK) on various policy issues. Gonzalez comes to the company after serving as the Assistant to the Chief of Staff for Sen. Jon Ossoff (D-GA).
iHeartMedia has added David Pigue as Senior Director of Policy Counsel and Sophia Gonzalez has been named Sophia Gonzalez as Manager of Government Affairs.
Pigue had previously worked for Sen. Dan Sullivan (R-AK) on various policy issues. Meanwhile, Gonzalez comes to the company after serving as the Assistant to the Chief of Staff for Sen. Jon Ossoff (D-GA).
Additionally, the Washington D.C.-based division promoted Jessica Marventano (Executive Vice President) and Sara Morris (Vice President of Government Affairs) at the company, as well.
“David and Sophia together bring a wealth of experience in areas of key importance to iHeartMedia that will be of tremendous value to iHeart’s work in Washington on behalf of our more than 860 local radio stations as well as the company’s industry-leading digital and podcasting platforms,” Marventano said, according to Inside Radio.
“Our company is deeply appreciative of iHeartMedia’s Government Affairs team and their hard work on behalf of our company as well as on issues of critical importance to the broadcast radio industry,” added Chairman/CEO Bob Pittman. “I congratulate Jessica and Sara on their promotions, and welcome David and Sophia to the iHeart team.”
Warner Bros. Discovery Sees 14% Drop in Ad Revenue in Q4
“This business is not without its challenges.”
Warner Bros. Discovery hosted its fourth-quarter earnings call Friday, and while the company reported hundreds of millions in losses, it was trying to view that as a positive.
The company reported a loss of $400 million, which is down sharply from the loss of $2.1 billion it experienced in the same time frame in 2022.
Additionally, Warner Bros. Discovery — the parent company of CNN — saw a 14% decline in advertising revenue during the final three months of 2023.
“This business is not without its challenges,” Chief Executive Officer David Zaslav said during the company’s fourth-quarter earnings conference call, according to CNBC. “Among them, we continue to face the impacts of ongoing disruption in the pay TV ecosystem and a dislocated, linear advertising ecosystem. We are challenging our leaders to find innovative solutions.”
The comapny did report an 86% increase in free cash flow, which now sits at $6.16 billion.
Jeremy Boreing: Every Outlet ‘Suffering From Facebook’s Massive Shift Away From News’
“Mark Zuckerberg remade the news landscape when he moved his company into the space, and then gutted it when he moved out.”
In recent years, Facebook has shifted its focus away from a news and link-sharing platform to become more focused on social interactions between users. That shift has been detrimental to news publishers, according to The Daily Wire co-founder Jeremy Boreing.
In a statement to Mediaite, the digital media executive wasn’t shy about his stance that the shift from Facebook has been detrimental not only to his organization but to the industry as a whole.
“Everyone is suffering from Facebook’s massive shift away from news. Mark Zuckerberg remade the news landscape when he moved his company into the space, and then gutted it when he moved out,” Boreing said. “A capricious trillion dollar company can crush entire industries without much effort. Daily Wire is disproportionately impacted because we were built with a focus on Facebook. Now, our focus has shifted to more premium content.”
The comments from Jeremy Boreing coincide with a report that conservative digital outlets have seen a dramatic drop in viewership, especially compared to figures seen in 2020. One outlet — Breitbart — has seen a drop in traffic of 87% compared to the tumultuous 2020 year that included the start and heights of the COVID-19 pandemic, as well as a contentious presidential election between Donald Trump and Joe Biden.