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10 News Media Predictions for 2024

2024 is going to be a pivotal year for the television news industry. Here are some random predictions about the changes to expect in 2024.

Jessie Karangu

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A photo of a graphic showing 2024 with confetti

It’s the most wonderful time of the year! There may not be snow falling in your area but the spirit of giving is ever flowing across the world right now. As someone who appreciates and admires the gift of giving, I’ve decided to gift you with some news media predictions. 

2024 is going to be a pivotal year for the television news industry. Even as the nation elects a President, the way media is broadcasted and consumed will continue to change in ways that we don’t expect. Here are some random predictions about the changes to expect in 2024.

CNN Cancels King Charles

Gayle King and Charles Barkley are the stars of their own news talk show that airs once a week on CNN. It was a highly anticipated show when first announced but has been a dud in the ratings.

While the duo has had a series of moments that have gone viral online, CNN will be focused on covering the election non-stop. There may not be any space on the lineup for a variety/talk show at this time. Max could pick it up or maybe a wild card like a sister network of CNN, PBS, or CBS steps in to take on the show to join its weekend lineup while CNN continues to produce it.

Otherwise, expect CNN to let this experiment go. It sucks because it’s the only cable news show I watch every week and it is slowly improving. The timing just isn’t right.

CNN Will Be Sold

Rumors have surfaced this week that WBD and Paramount are in merger talks. The talks are exploratory at the moment and could end up being a whole lot of nothing.

The real union many are watching to see if it happens is WBD pairing up with NBCU, as this Puck reporter recently told Yahoo Finance.

A potential union between the two would most likely force the unified conglomerate to sell one of its cable news networks. CNN would most likely go on the chopping block because of MSNBC’s connection with NBC News. 

Robin Roberts Leaves GMA

ABC’s star anchor is expected to stay with the network for a long time. She recently launched a production studio alongside Disney. But after working the early morning hours for decades, Roberts might want to expand her wings in a different direction.

Roberts will become ABC’s new features anchor. When something breaks in pop culture, sports, and society, Roberts will be one of the network’s head anchors alongside David Muir.

She will also anchor more specials, interviews, produce content for Hulu, and still anchor on “GMA” after major breaking news. She may even explore a daytime talk show that airs on ABC and Disney+, a podcast that simulcasts on ABC News Live and maybe even a movie. 

Stephen A. Smith Gets a Bigger News Role

One of the cable news networks will sign Stephen A. Smith to an exclusive contributor deal which could include special episodes of his podcast airing on the cable net during the weekend in the run-up to the 2024 election

CBS Explores Ending Evening Newscast

In an effort to cut costs, CBS will consider giving the 6:30 PM slot back to its affiliates to expand local news coverage after the 2024 election.

Affiliates that don’t have a news team will be given the option to carry 30 minutes of CBS’ streaming news network. 

Craig Melvin Gets Promoted to Main Anchor at Today

Today will become more of a trifecta than it already is. Craig Melvin, who is already prominently featured on the show, will leave the 3rd hour of Today and become a main anchor of the show from 7-9 AM.

Savannah Guthrie and Hoda Kotb will have more flexible schedules and be given opportunities for other assignments outside of the show that will air in primetime or on Peacock or both.

NewsNation Will Air More Specials on The CW

On election night, The CW will simulcast NN’s coverage. In the run-up to the election, The CW will air specials produced by their cable news counterpart as well. 

Tom Llamas Takes Over NBC Nightly News

Lester Holt will go into semi-retirement and continue with Dateline plus more stories in the field as NBC’s young streaming star gets promoted to the main perch.

Amy Robach and TJ Holmes Find A Permanent TV Home

NewsNation is the rumored home to a new show featuring Robach on the weekends.

As more networks across the board look to increase news programming in time for the election, Robach and Holmes will both figure out a way to get back onto television to do what they were born to do.

A TikTok or YouTube Star Breaks a Major Election Story

A personality who covers the news on internet platforms like Phil DeFranco or a personality who is all-encompassing and reaches all sorts of audiences like Kai Cenat or Ninja will either break a story regarding the election or cause a stir that reaches the mainstream world will make an impact on the election.

It could happen through an interview with a candidate or a tip they receive.

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BNM Writers

What to Do When Your Fear Your Media Career is Headed to the Graveyard

If you think about career death so much that it detracts from being in the moment, maybe it really is time to move on.

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A photo of a graveyard

“Do you guys ever think about dying?”

If you saw the Barbie movie, you know the line. Barbie is living the perfect and perfectly plastic life, perfectly choreographed and full of perfect smiles.

But the movie turns on that one line, basically shattering Barbie’s world with a concept no one there would ever have considered.

Death.

Why would you consider it when everything seemed in perfect order?

Well, when it comes to broadcasting and media, a lot of you think about dying … a lot. I do, too.

Of course, it’s not the stop breathing and get buried type of death but rather, the death of a career in media.

The truth is, when it comes to our business, very few people get to choose when it ends. Take a minute and consider a major media personality who truly “retired” after a multi-decade career.

It happens, but percentage-wise, it’s rare.

Take a minute and think. Name some. Name one. It’s not easy.

More often than not, you will get laid off or fired before you want to leave, and after a certain age, getting that next opportunity may be a bridge too far.

Then, you are done done.

That’s as much a music stopper as Barbie admitting she has considered her own mortality in the middle of the dance floor. Here on planet Earth, at least from the people in my orbit, the death of a media career often leads to even better professional options and more balanced lifestyle choices.

I have friends doing a million different things: Public relations, crisis management, content creation for large companies, political communications, fundraising, and teaching. Almost all of them tell me that it was such a stress relief to have a “normal” life, to not be worried about every pending contract or new boss.

Their work is appreciated. Their job is stable. And their schedule? Normal. Never has “normal” sounded so lovely than when they talk about watching shows with spouses, going out for a drink on a Tuesday, or having a regular pickleball game (or insert any middle-aged recreational sport).

I believe them.

Sort of.

The “sort of” comes from me not being able to actually envision that for myself. As enticing as it would be to see people on a more accessible schedule or play a weekly game with buddies, nothing beats talking and writing for a living. Nothing. And I am going to hang on until the lights are out, and we can’t pay to get them turned back on.

For me, I’m in too deep. I’m an indoor cat, incapable of survival outside.

Meetings. Deadlines. Reliant on other people. Meetings.

I’d be dead in a week. It’s beyond no, thank you. It’s, “I can’t”.

Sure, I have three teenagers and three college tuitions to pay. And two dogs. Two cars. And a mortgage.

Here’s where I am supposed to tell you that you should not only have thoughts about (career) death but also have a survival plan – a professional media-career living will if you would.

I should tell you that because you should.

But I don’t have one. And I don’t want one.

Why?

Because I don’t want to think about death anymore. I mean, I’ve already died twice. It wasn’t fun, and the third time most likely would be the charm in terms of getting me out of the business for good.

Why so stubborn? I don’t know.

Several times, I’ve said to myself, I need to make sure I have a backup plan … just in case. Each time, I find a reason not to get one.

Ultimately, what’s my point? Get a backup plan. Think about death. But it can’t take away from the essential joy of having the privilege of talking for a living. In that vein, don’t take it for granted. Ever. Even if the pay stinks and the schedule stinks. If you think about career death so much that it detracts from being in the moment, maybe it really is time to move on.

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BNM Writers

Is the Fairness Doctrine Even Possible in Today’s Media Landscape?

Is it right for media consumers to judge what is “fair” and what is “unfair” news?

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As many media outlets shutter their doors, some have clamored for the return of the Fairness Doctrine. Newsweek released the results of their new way to connect with readers, by asking if its reporting is “fair.” Since September 2023, readers were asked to judge stories on the site, 78% said the outlet is “fair.” Another 22% found at least one story they read to be “unfair.”

AllSides Media has judged Newsweek to be center. However, let’s not forget they are the same outlet that wrongly claimed President Donald Trump was golfing on Thanksgiving in 2019. As Sheryl Attkisson noted on Full Measure this week, on Thanksgiving in 2019 President Trump was visiting troops in Iraq and the Newsweek story was fabricated.

While the reader assessment of Newsweek’s content is on par with AllSides Media, is it right for readers to judge what is “fair” and what is “unfair” news? If outlets like The Daily Caller (Right) or Vox (Left) would ask the same of their readers, would their echo chamber subscribers find them “fair?” While historically print (and later digital) outlets could (and still can) embrace the political leanings of their owner(s), from 1949 till 1987 TV news had guidelines they must adhere to: The Fairness Doctrine.

Long before Americans argued about bias in news, every TV outlet (there were only three major ones at the time) would follow “The Fairness Doctrine.” The Reagan Library notes the doctrine was “enforced by the Federal Communications Council, [and] was rooted in the media world of 1949. Lawmakers became concerned that the monopoly audience control of the three main networks, NBC, ABC, and CBS, could misuse their broadcast licenses to set a biased public agenda.”

To put it simply, the Fairness Doctrine made it so all sides of any story were presented. In 1985, under the Reagan Administration, the FCC found “the doctrine hurt the public interest and violated free speech rights guaranteed by the First Amendment.” Two years later, a panel under FCC Chairman Dennis Patrick repealed the Fairness Doctrine unanimously.

Keep in mind, at this point in time, CNN was the first and only 24-hour news network in the United States (it launched on June 1, 1980). Fox News wouldn’t be launched until almost 10 years after the Fairness Doctrine was repealed, on October 7, 1996.

Also happening at this time, large corporations (with lobbying power) were buying media outlets. General Electric purchased NBC in 1986. Westinghouse acquired CBS in 1995. One year later, ABC was bought by Disney. These purchases did not go unnoticed. Saturday Night Live even mocked the acquisitions in a now-banned short called “Conspiracy Theory Rock!: Media-opoly.”

The unwillingness of news organizations to cover both sides of a story has led to the creation of biased outlets including: CNN, Fox News, MSNBC, OAN, Newsmax, and others. None of these would be able to exist in their current form if the Fairness Doctrine wasn’t repealed.

News outlets that aren’t overtly biased use another trick to manipulate their viewers/readers, using emotionally charged verbiage. AllSides Media defines sensationalist words as presenting information in a way that gives a shock or makes a deep impression. This includes words like “shocking”, “heart-breaking”, “explosive”, “scathing”, “chaotic”, “desperate”, and “remarkable”… this list goes on but you’ve seen and heard these words from the news outlets daily. This is the media telling you how to react to a story instead of letting you determine how you actually feel after they present the facts of the story.

Today, what’s most concerning are outlets saying ‘fair and balanced’ news is a disservice to the public. An August 2023 NPR article explored just this, saying “Objectivity actually comes from an accurate examination of facts (actions, documentation, and even educated opinions) presented in transparent reports. Often, that coverage should also encourage audiences to examine supporting evidence for themselves.”

The problem with this is three-fold:

  • Selective fact presentation develops a one-sided narrative
  • An “educated opinion” is not a fact. It’s an opinion that is neither right nor wrong.
  • It is impossible for human beings to be completely unbiased (see January 31st column)

While it’s great Newsweek is asking readers if their reporting is ‘fair’ is the reader’s judgment neutral, or just as biased as the outlet they prefer to read? Sometimes when we are clicking to satisfy our own confirmation bias it’s hard to tell.

What the media and all Americans need to start recognizing is their own echo chamber. Knowing we all have some sort of bias is not a flaw but what makes us human. Our flaw is the inability to recognize our bias yet call out others for being biased just because they are on the other side of an issue.

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CNN Sees Biggest Viewership Jump During Super Bowl Parade Shooting Coverage

All news outlets spiked upon live breaking news coverage with Fox News — already the weekday afternoon leader in cable news — leading in total viewers.

Doug Pucci

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A photo of the CNN logo
(Photo: Getty Images)

The cable news outlets got increased viewership from two different news events during the week of Feb. 12, namely the shooting at the Super Bowl parade in Kansas City.

On Wednesday, Feb. 14, of the mass shooting at the Super Bowl celebration parade in Kansas City for the Chiefs football team. One person died and roughly two dozen others were injured.

All news outlets spiked upon live breaking news coverage with Fox News — already the weekday afternoon leader in cable news — leading in total viewers.

The following are what each network drew as the story unfolded on that Feb. 14 afternoon from Kansas City and how it grew from the same Wednesday time slots from Jan. 3 thru Feb. 7:

Fox News Channel

  • 3-4 p.m.: 1.656 million viewers (+18 percent)
  • 4-5 p.m.: 1.873 million viewers (+34 percent)
  • 5-6 p.m.: 3.175 million viewers (+7 percent)
  • 6-7 p.m.: 2.441 million viewers (+12 percent)
  • 7-8 p.m.: 2.250 million viewers (+4 percent)

MSNBC

  • 3-4 p.m.: 1.008 million viewers (+10 percent)
  • 4-6 p.m.: 1.504 million viewers (+7 percent)
  • 6-7 p.m.: 1.763 million viewers (+17 percent)
  • 7-8 p.m.: 1.474 million viewers (+13 percent)

CNN

  • 3-4 p.m.: 0.762 million viewers (+27 percent)
  • 4-5 p.m.: 0.913 million viewers (+35 percent)
  • 5-6 p.m.: 1.007 million viewers (+28 percent)
  • 6-7 p.m.: 0.985 million viewers (+43 percent)
  • 7-8 p.m.: 0.960 million viewers (+29 percent)

Newsmax

  • 4-5 p.m.: 0.343 million viewers (+23 percent)
  • 5-6 p.m.: 0.354 million viewers (+16 percent)
  • 7-8 p.m.: 0.547 million viewers (+13 percent)

Earlier in the week, on Tuesday, Feb. 13, the results were announced for the special election race for New York’s third congressional district between its former representative Democrat Tom Suozzi and Republican challenger Mazi Pilip. Suozzi left office in 2022 to run in the New York gubernatorial election but lost out to incumbent Kathy Hochul. Suozzi’s successor in Congress was the infamous George Santos who was officially expelled from office on Dec. 1, 2023 over charges of federal criminal laws including campaign finance fraud.

MSNBC and CNN were the only major national news outlets that provided live coverage of the special election results, stressing the significance of Suozzi’s eight-point win over Pilip as it reduced the GOP’s advantage in the House of Representatives by one.

From when the voting polls closed in New York at 9 p.m. ET, MSNBC easily topped CNN in total viewers at 9 p.m. (1.616 million viewers vs. CNN’s 0.847 million), 10 p.m. (1.903 million vs. CNN’s 0.879 million), 11 p.m. (1.112 million vs. CNN’s 0.541 million), and at midnight (774,000 viewers vs. CNN’s 299,000).

From 9-11 p.m. ET, though, both MSNBC and CNN scored the same performance among the key 25-54 demographic: a 0.15 rating at 9 p.m. and a 0.18 rating at 10 p.m. (Note: a 1.0 rating in 25-54 equates to 1.21 million viewers within the aforementioned age range.) 

For the 10-11 p.m. hour, when the New York candidate speeches had aired, CNN grew by 68 percent (in viewers) and by 80 percent (in 25-54) from its Tuesday 10-11 p.m. hour output from Jan. 2 thru Feb. 6 — a time period that included a Ron DeSantis town hall and New Hampshire primary results.

MSNBC was up as well at 10 p.m. hour — +16 percent in viewers, +33 percent in the 25-54 demo — using the same reference parameters.

Even though Fox News did not offer live coverage of New York’s special election results, Hannity at 9 p.m. (2.528 million viewers; 0.21 A25-54 demo rating) and Gutfeld! at 10 p. m. (2.357 million viewers; 0.31 A25-54 demo rating) still held the top spots in their respective hours on all of cable news.

Source: Nielsen Media Research

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