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Salem Media Group Strikes Deal to Sell Publishing Division

“Salem is committed to the dissemination of conservative ideas and is excited that Skyhorse will both be a powerful steward of this important brand and an engine for its future growth.”

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Salem Media Group has continued a recent trend of divestitures, this time inking a deal to sell its publishing division.

On Tuesday, the company announced it had reached an agreement to sell its Regnery Publishing company to Skyhorse Publishing, with expectations that the sale will close before the calendar year.

 “We are thrilled to pass the torch of the oldest and most respected conservative publishing company in America to Free Speech advocate Tony Lyons and his incredibly successful Skyhorse Publishing,” said Salem Media COO David Evans. “Salem is committed to the dissemination of conservative ideas and is excited that Skyhorse will both be a powerful steward of this important brand and an engine for its future growth.”

Regnery Publishing was founded in 1947, and has published books from conservative political figures like Donald Trump, Rand Paul, Ted Cruz, Mitt Romney, Ronald Regan, and Ann Coulter, among others.

“We are so pleased to acquire this legendary publishing company, founded over 75 years ago, and are committed to building on the strong foundation that the Regnery staff has developed,” Skyhorse Publishing President and Publisher Tony Lyons said in a statement.

“We see a lot of synergies and opportunities for growth and will work hard to promote, market, and sell the books we have acquired and those that are pending, as well as to develop and pursue exciting new projects. Regnery will be an imprint of Skyhorse Publishing and will maintain its own identity.”

The sale of the publishing company coincides with recent deals made by Salem Media Group. Earlier this year, it sold its Church Products division for $30 million, it sold nearly $10 million of tower land in Sarasota, and sold three stations in its Greenville/Spartanburg cluster.

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Media Business

Court Approves Audacy Reorganization Plan

“We have achieved a speedy confirmation of our prepackaged Plan, which will enable Audacy to pursue our strategic goals and opportunities in the dynamic audio business.”

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Audacy Logo

A United States Bankruptcy Court for the Southern District of Texas has approved a plan for Audacy to reemerge from its bankruptcy proceedings.

Under the plan, Audacy will equitize more than $1.5 billion of funded debt, which reduces its debt load by 80%, down from $1.9 billion to $350 million.

Audacy Chairman David Field was encouraged by the development.

“Today’s announcement marks a powerful step forward for Audacy, positioning the Company for an exciting future,” said David Field, who also serves as the President and CEO of Audacy. “As expected, we have achieved a speedy confirmation of our prepackaged Plan, which will enable Audacy to pursue our strategic goals and opportunities in the dynamic audio business.

“We aim to drive accelerated growth and financial performance, capitalizing on our scaled, leadership position, our uniquely differentiated premium audio content and the robust capital structure that we will have upon emergence,” continued Field. “I also want to express my gratitude to our team, who continue their outstanding work to serve our listeners and customers with excellence and fulfill our commitments without missing a beat.” 

A statement from the company claims the restructuring “will enable Audacy to continue its strategic digital transformation and capitalize on its position as a scaled, leading multi-platform audio content and entertainment company differentiated by its exclusive, premium audio content.”

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Fox News Begins 2024 Atop Key Digital Media Demographics

Fox News finished its 35th consecutive month atop the multiplatform minutes rankings, with 3.3 billion minutes according to a report from Comscore.

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Fox News Digital began 2024 by sitting atop the rankings in several key demographics in the digital media landscape.

Fox News finished its 35th consecutive month atop the multiplatform minutes rankings, with 3.3 billion minutes according to a report from Comscore. CNN finished with 1.9 billion minutes.

In multiplatform views, the outlet tallied 1.7 billion, with The New York Times scoring 1.5 billion. That marked the 16th consecutive month Fox News Digital finished on top.

6 million unique visitors visited the conservative cable outlet’s mobile app, which bested CNN, which tallied 5.4 million unique visitors.

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Media Business

Political Ad Spending Sees Highest Levels in Los Angeles, New York, San Francisco

AdImpact has tracked 465 unique political ads across broadcast stations. In the 209 markets being monitored, political ads have aired a combined 87, 536 times.

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A side profile of the U.S. Capitol.

As the 2024 election season continues to take shape, political advertising is seeing large gains in three major metropolitan areas.

AdImpact has tracked nearly $110 million in political ad spending over the past two weeks, with the largest recipients of those figures being Los Angeles ($13.2 million), New York ($10.5 million), and San Francisco ($7.2 million).

Thus far, the highest-spending advertisers are the Adam Schiff for Senate campaign, as the current representative vies for the spot vacated by the death of Diane Feinstein. The campaign has spent $8.1 million.

Additionally, the American Values PAC — a political action committee supporting Democrat Robert F. Kennedy Jr. — spent $7.2 million.

Finally, the Yes on Prop 1 in California campaign — which will attempt to tackle mental health issues in the state — has spent $5.4 million in advertising.

In total, AdImpact has tracked 465 unique political ads across broadcast stations. In the 209 markets being monitored, election ads have aired a combined 87, 536 times.

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