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Skyview Networks Offering AP Election Data to Radio Affiliates

Affiliates will be able to access live vote count maps, declared winners, and other critical data for every major party primary and caucus during the 2024 Presidential Race.

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Skyview Networks has announced its expansive list of radio affiliates will have access to election results and maps from the Associated Press after a new agreement between the companies.

Affiliates will be able to access live vote count maps, declared winners, and other critical data for every major party primary and caucus during the 2024 Presidential Race.

“Our newly extended agreement with The Associated Press lifts our network opportunities to new heights,” said Skyview Networks President of Network Partnerships and CRO Jeanne-Marie Condo. “AP’s expansive portfolio of news coverage and short-form inventory is a beacon for advertisers seeking the highest of standards in network reach.”

“We are pleased to bring AP’s gold standard election data to radio affiliates through Skyview Networks,” added Associated Press Vice President for Americas Revenue and Strategic Partnerships Sara Trohanis. “AP has counted the vote and declared winners in every U.S. presidential election since 1848, and we look forward to providing accurate, trusted results to the world once again in 2024.”

The partnership between the AP and Skyview officially expanded on Monday, January 1st, with each affiliate now being able to design its own visualization dashboard.

“As part of our renewed agreement with AP, we’ll be collaborating on additional opportunities to grow the audio segment of their diverse and global business so that more of their valuable services are available to radio broadcasters and audio consumers,” concluded Skyview Networks President and CEO Steve Jones.

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

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The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

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Media Business

Broadcasters Foundation of America Set for Annual Giving Day Thursday

More than 1,000 broadcasters have been aided by the organization.

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A photo of the Broadcasters Foundation of America logo

The Broadcasters Foundation of America is set to hold its annual Giving Day on Thursday, June 13th.

For more than 70 years, the organization has supported broadcast radio and television professionals during challenging financial times. More than $20 million in grants have been funded by the foundation since its inception.

More than 1,000 broadcasters have been aided by the organization.

To donate to the fund, click here.

In addition to its Giving Day, the organization will hold a mixer at the iHeartMedia studios in New York from 5:30-7:30 PM on Thursday.

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