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Can Anyone, Including Dan Mason, Rescue Audacy?

The world, the industry, and the company Mason successfully rescued have immensely changed since he left CBS Radio.

Andy Bloom

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A photo of Dan Mason and the Audacy logo
(Photo: Dan Mason)

I admit it: I love Jerry Del Colliano, who has done extensive reporting on Audacy, its recent troubles, and the potential for Dan Mason to be one of its new leaders after its issues become resolved.

I didn’t always feel that way. In the earliest days of Howard Stern’s Philadelphia simulcast, Del Colliano was one of the loudest voices predicting it would fail and I’d be back in my mom’s basement before too long.

One of Jerry’s great qualities, and one we share, is that when proven wrong, he will change his mind and admit he was mistaken.

Over the years, Del Colliano and I developed a friendship. We started to communicate via email, then over the phone, and eventually, when we were both on the East Coast, we met for lunches – some that stretched for hours.

The guy is so well-read, connected, and smart that he can speak eloquently and intelligently about a diverse range of topics.

Even when we disagree, I find him among the most interesting and thought-provoking people I’ve ever known.

Among Del Colliano’s many credits, he is a professor at NYU and previously a Clinical Professor of Music Industry at the University of Southern California. In other words, Jerry is a teacher. I’ve learned a lot from him over the years.

So why am I writing about my man crush on Jerry Del Colliano?

As a programmer, the final weeks of the year, especially between Christmas and New Year’s into the first week of the new year, have historically been some of my favorite periods. Fewer people were around. There were fewer meetings, and things were generally quieter. Those conditions allowed me to think, plan, and strategize – not to mention catch up on the tower stacks that always surrounded my desk.

Those same circumstances led me to dread this week. With so little going on, my topic selection for my first Barrett News Column of 2024 was slim.

Then Del Colliano posted his Friday morning “Music Media” column titled: “The Return of Dan Mason to Audacy?

Del Colliano writes, “Former CBS CEO Dan Mason is a potential addition once the new owners, who are the lenders, are forced to take equity and control of the company.”

Del Colliano adds that he spoke with Mason, who said, “If I could help in any way, I’d be interested.”

That’s not a yes, but it’s also not a denial.

At this moment, most of us have no idea if it’s true or not.

Two days after his Dan Mason column (Sunday, 1/7/24), Audacy did, in fact, file for bankruptcy. While this didn’t surprise many industry followers, Del Colliano’s timing was correct. Time will tell how much more he gets correct.

The world, the industry, and the company Mason successfully rescued have immensely changed since he left CBS Radio.

The combined CBS Radio and Entercom, which was changed into Audacy – as if the company’s name were hampering ratings and revenue  – as Del Colliano wrote, “squandered a reported $3 billion in equity and whose debt is worth more than their equity.”

Before Audacy stock slipped below the one-dollar delisting threshold and announced a 1-for-30 reverse stock split, I would comment that the company’s market cap was about half of what (then) Infinity Broadcasting paid for just WFAN-AM, New York (it would have been equally true of several other of the company’s stations).

Based on the most recent closing (1/5/24), Audacy’s market cap ($946K) wouldn’t be enough to cover the purchase of Lee Anderson’s Southeastern Oklahoma Radio’s four stations, according to RadioInsight.com.

To go from $3 billion to less than $1 million in value is a remarkable management accomplishment by any standard.

Can anybody rescue this company? Even Dan Mason?

That’s a difficult question. To borrow a phrase, it depends on context. Whatever rises from the ashes of Audacy is unlikely to resemble the $3 billion, 235 stations, 47 market company that it was after the 2017 merger.

That doesn’t mean it can’t be a successful entity.

Mason was the CEO of CBS Radio for most of the eight years I worked there. He is a great leader, manager, and person.

Mason is a programmer at heart. He knows what a great radio station sounds like and one that isn’t up to par. At CBS, he always cared about putting out a quality product.

I can’t think of anybody who has ever said a bad word about him. But don’t misunderstand, he’s tough. Going into a meeting with Mason unprepared was a bad mistake. He has an innate ability to read people.

If Mason is up for the challenge, the “new owners” of Audacy should make every effort to bring him aboard.

If anybody can put the company on the good and right track, Dan’s the man!

I won’t speculate why he would want to take on this mess.

What is demonstrably true is that the radio industry hasn’t been much fun since Mason was at the helm of CBS Radio.

For anyone who remembers when radio was fun, for the moment, can we at least dream about Dan Mason running one of the largest broadcast companies again?

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BNM Writers

What to Do When Your Fear Your Media Career is Headed to the Graveyard

If you think about career death so much that it detracts from being in the moment, maybe it really is time to move on.

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A photo of a graveyard

“Do you guys ever think about dying?”

If you saw the Barbie movie, you know the line. Barbie is living the perfect and perfectly plastic life, perfectly choreographed and full of perfect smiles.

But the movie turns on that one line, basically shattering Barbie’s world with a concept no one there would ever have considered.

Death.

Why would you consider it when everything seemed in perfect order?

Well, when it comes to broadcasting and media, a lot of you think about dying … a lot. I do, too.

Of course, it’s not the stop breathing and get buried type of death but rather, the death of a career in media.

The truth is, when it comes to our business, very few people get to choose when it ends. Take a minute and consider a major media personality who truly “retired” after a multi-decade career.

It happens, but percentage-wise, it’s rare.

Take a minute and think. Name some. Name one. It’s not easy.

More often than not, you will get laid off or fired before you want to leave, and after a certain age, getting that next opportunity may be a bridge too far.

Then, you are done done.

That’s as much a music stopper as Barbie admitting she has considered her own mortality in the middle of the dance floor. Here on planet Earth, at least from the people in my orbit, the death of a media career often leads to even better professional options and more balanced lifestyle choices.

I have friends doing a million different things: Public relations, crisis management, content creation for large companies, political communications, fundraising, and teaching. Almost all of them tell me that it was such a stress relief to have a “normal” life, to not be worried about every pending contract or new boss.

Their work is appreciated. Their job is stable. And their schedule? Normal. Never has “normal” sounded so lovely than when they talk about watching shows with spouses, going out for a drink on a Tuesday, or having a regular pickleball game (or insert any middle-aged recreational sport).

I believe them.

Sort of.

The “sort of” comes from me not being able to actually envision that for myself. As enticing as it would be to see people on a more accessible schedule or play a weekly game with buddies, nothing beats talking and writing for a living. Nothing. And I am going to hang on until the lights are out, and we can’t pay to get them turned back on.

For me, I’m in too deep. I’m an indoor cat, incapable of survival outside.

Meetings. Deadlines. Reliant on other people. Meetings.

I’d be dead in a week. It’s beyond no, thank you. It’s, “I can’t”.

Sure, I have three teenagers and three college tuitions to pay. And two dogs. Two cars. And a mortgage.

Here’s where I am supposed to tell you that you should not only have thoughts about (career) death but also have a survival plan – a professional media-career living will if you would.

I should tell you that because you should.

But I don’t have one. And I don’t want one.

Why?

Because I don’t want to think about death anymore. I mean, I’ve already died twice. It wasn’t fun, and the third time most likely would be the charm in terms of getting me out of the business for good.

Why so stubborn? I don’t know.

Several times, I’ve said to myself, I need to make sure I have a backup plan … just in case. Each time, I find a reason not to get one.

Ultimately, what’s my point? Get a backup plan. Think about death. But it can’t take away from the essential joy of having the privilege of talking for a living. In that vein, don’t take it for granted. Ever. Even if the pay stinks and the schedule stinks. If you think about career death so much that it detracts from being in the moment, maybe it really is time to move on.

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BNM Writers

Is the Fairness Doctrine Even Possible in Today’s Media Landscape?

Is it right for media consumers to judge what is “fair” and what is “unfair” news?

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A photo of an equal scale

As many media outlets shutter their doors, some have clamored for the return of the Fairness Doctrine. Newsweek released the results of their new way to connect with readers, by asking if its reporting is “fair.” Since September 2023, readers were asked to judge stories on the site, 78% said the outlet is “fair.” Another 22% found at least one story they read to be “unfair.”

AllSides Media has judged Newsweek to be center. However, let’s not forget they are the same outlet that wrongly claimed President Donald Trump was golfing on Thanksgiving in 2019. As Sheryl Attkisson noted on Full Measure this week, on Thanksgiving in 2019 President Trump was visiting troops in Iraq and the Newsweek story was fabricated.

While the reader assessment of Newsweek’s content is on par with AllSides Media, is it right for readers to judge what is “fair” and what is “unfair” news? If outlets like The Daily Caller (Right) or Vox (Left) would ask the same of their readers, would their echo chamber subscribers find them “fair?” While historically print (and later digital) outlets could (and still can) embrace the political leanings of their owner(s), from 1949 till 1987 TV news had guidelines they must adhere to: The Fairness Doctrine.

Long before Americans argued about bias in news, every TV outlet (there were only three major ones at the time) would follow “The Fairness Doctrine.” The Reagan Library notes the doctrine was “enforced by the Federal Communications Council, [and] was rooted in the media world of 1949. Lawmakers became concerned that the monopoly audience control of the three main networks, NBC, ABC, and CBS, could misuse their broadcast licenses to set a biased public agenda.”

To put it simply, the Fairness Doctrine made it so all sides of any story were presented. In 1985, under the Reagan Administration, the FCC found “the doctrine hurt the public interest and violated free speech rights guaranteed by the First Amendment.” Two years later, a panel under FCC Chairman Dennis Patrick repealed the Fairness Doctrine unanimously.

Keep in mind, at this point in time, CNN was the first and only 24-hour news network in the United States (it launched on June 1, 1980). Fox News wouldn’t be launched until almost 10 years after the Fairness Doctrine was repealed, on October 7, 1996.

Also happening at this time, large corporations (with lobbying power) were buying media outlets. General Electric purchased NBC in 1986. Westinghouse acquired CBS in 1995. One year later, ABC was bought by Disney. These purchases did not go unnoticed. Saturday Night Live even mocked the acquisitions in a now-banned short called “Conspiracy Theory Rock!: Media-opoly.”

The unwillingness of news organizations to cover both sides of a story has led to the creation of biased outlets including: CNN, Fox News, MSNBC, OAN, Newsmax, and others. None of these would be able to exist in their current form if the Fairness Doctrine wasn’t repealed.

News outlets that aren’t overtly biased use another trick to manipulate their viewers/readers, using emotionally charged verbiage. AllSides Media defines sensationalist words as presenting information in a way that gives a shock or makes a deep impression. This includes words like “shocking”, “heart-breaking”, “explosive”, “scathing”, “chaotic”, “desperate”, and “remarkable”… this list goes on but you’ve seen and heard these words from the news outlets daily. This is the media telling you how to react to a story instead of letting you determine how you actually feel after they present the facts of the story.

Today, what’s most concerning are outlets saying ‘fair and balanced’ news is a disservice to the public. An August 2023 NPR article explored just this, saying “Objectivity actually comes from an accurate examination of facts (actions, documentation, and even educated opinions) presented in transparent reports. Often, that coverage should also encourage audiences to examine supporting evidence for themselves.”

The problem with this is three-fold:

  • Selective fact presentation develops a one-sided narrative
  • An “educated opinion” is not a fact. It’s an opinion that is neither right nor wrong.
  • It is impossible for human beings to be completely unbiased (see January 31st column)

While it’s great Newsweek is asking readers if their reporting is ‘fair’ is the reader’s judgment neutral, or just as biased as the outlet they prefer to read? Sometimes when we are clicking to satisfy our own confirmation bias it’s hard to tell.

What the media and all Americans need to start recognizing is their own echo chamber. Knowing we all have some sort of bias is not a flaw but what makes us human. Our flaw is the inability to recognize our bias yet call out others for being biased just because they are on the other side of an issue.

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CNN Sees Biggest Viewership Jump During Super Bowl Parade Shooting Coverage

All news outlets spiked upon live breaking news coverage with Fox News — already the weekday afternoon leader in cable news — leading in total viewers.

Doug Pucci

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A photo of the CNN logo
(Photo: Getty Images)

The cable news outlets got increased viewership from two different news events during the week of Feb. 12, namely the shooting at the Super Bowl parade in Kansas City.

On Wednesday, Feb. 14, of the mass shooting at the Super Bowl celebration parade in Kansas City for the Chiefs football team. One person died and roughly two dozen others were injured.

All news outlets spiked upon live breaking news coverage with Fox News — already the weekday afternoon leader in cable news — leading in total viewers.

The following are what each network drew as the story unfolded on that Feb. 14 afternoon from Kansas City and how it grew from the same Wednesday time slots from Jan. 3 thru Feb. 7:

Fox News Channel

  • 3-4 p.m.: 1.656 million viewers (+18 percent)
  • 4-5 p.m.: 1.873 million viewers (+34 percent)
  • 5-6 p.m.: 3.175 million viewers (+7 percent)
  • 6-7 p.m.: 2.441 million viewers (+12 percent)
  • 7-8 p.m.: 2.250 million viewers (+4 percent)

MSNBC

  • 3-4 p.m.: 1.008 million viewers (+10 percent)
  • 4-6 p.m.: 1.504 million viewers (+7 percent)
  • 6-7 p.m.: 1.763 million viewers (+17 percent)
  • 7-8 p.m.: 1.474 million viewers (+13 percent)

CNN

  • 3-4 p.m.: 0.762 million viewers (+27 percent)
  • 4-5 p.m.: 0.913 million viewers (+35 percent)
  • 5-6 p.m.: 1.007 million viewers (+28 percent)
  • 6-7 p.m.: 0.985 million viewers (+43 percent)
  • 7-8 p.m.: 0.960 million viewers (+29 percent)

Newsmax

  • 4-5 p.m.: 0.343 million viewers (+23 percent)
  • 5-6 p.m.: 0.354 million viewers (+16 percent)
  • 7-8 p.m.: 0.547 million viewers (+13 percent)

Earlier in the week, on Tuesday, Feb. 13, the results were announced for the special election race for New York’s third congressional district between its former representative Democrat Tom Suozzi and Republican challenger Mazi Pilip. Suozzi left office in 2022 to run in the New York gubernatorial election but lost out to incumbent Kathy Hochul. Suozzi’s successor in Congress was the infamous George Santos who was officially expelled from office on Dec. 1, 2023 over charges of federal criminal laws including campaign finance fraud.

MSNBC and CNN were the only major national news outlets that provided live coverage of the special election results, stressing the significance of Suozzi’s eight-point win over Pilip as it reduced the GOP’s advantage in the House of Representatives by one.

From when the voting polls closed in New York at 9 p.m. ET, MSNBC easily topped CNN in total viewers at 9 p.m. (1.616 million viewers vs. CNN’s 0.847 million), 10 p.m. (1.903 million vs. CNN’s 0.879 million), 11 p.m. (1.112 million vs. CNN’s 0.541 million), and at midnight (774,000 viewers vs. CNN’s 299,000).

From 9-11 p.m. ET, though, both MSNBC and CNN scored the same performance among the key 25-54 demographic: a 0.15 rating at 9 p.m. and a 0.18 rating at 10 p.m. (Note: a 1.0 rating in 25-54 equates to 1.21 million viewers within the aforementioned age range.) 

For the 10-11 p.m. hour, when the New York candidate speeches had aired, CNN grew by 68 percent (in viewers) and by 80 percent (in 25-54) from its Tuesday 10-11 p.m. hour output from Jan. 2 thru Feb. 6 — a time period that included a Ron DeSantis town hall and New Hampshire primary results.

MSNBC was up as well at 10 p.m. hour — +16 percent in viewers, +33 percent in the 25-54 demo — using the same reference parameters.

Even though Fox News did not offer live coverage of New York’s special election results, Hannity at 9 p.m. (2.528 million viewers; 0.21 A25-54 demo rating) and Gutfeld! at 10 p. m. (2.357 million viewers; 0.31 A25-54 demo rating) still held the top spots in their respective hours on all of cable news.

Source: Nielsen Media Research

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