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Key Networks Announces New Partnership with Digitent for Health and Wellness Podcast Sales

“We’re thrilled to partner with Key Networks, an experienced and driven national sales organization, to further support our podcast hosts and their important content.”

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Key Networks has announced a new partnership with Digitent Podcasts to serve as ad sales representatives for the health and wellness influencer and podcast network.

“The timing for our Digitent partnership couldn’t be better, as health and wellness are top of mind in the new year for consumers and for so many of our advertisers,” said Key Networks President of Sales Jason Wilberding. “The highly influential Digitent hosts are eager to voice for endemic and lifestyle brands and the Key Networks team is excited for the myriad of possibilities in 2024 and beyond!” 

“Digitent Podcasts continues building its health and wellness content to deliver what audiences seek to live healthier, happier lives,” added Digitent Podcasts CEO Marty Avallone. “There’s a growing desire and need for wellness and we are excited to be able to help empower this movement. We’re thrilled to partner with Key Networks, an experienced and driven national sales organization, to further support our podcast hosts and their important content by driving new opportunities for strategic alignment with brands, helping us to continue the rapid growth of our network.” 

In the new partnership, Key Networks will connect advertising agencies and brands with audio content from Digitent, which includes some of the leading health and wellness influencers and hosts in the space.

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Media Business

Warner Bros. Discovery Halts Merger Talks with Paramount Global

Skydance Media continues to perform “due diligence” on a potential purchase of the company.

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Warner Bros. Discovery has ended talks with Paramount Global about a potential acquisition after stock prices for both companies dropped to a 52-week low.

A report from CNBC claims WBD broke off talks after spending several months exploring a potential takeover of the company. The report added that Skydance Media continues to perform “due diligence” on a potential purchase of the company.

A previous CNBC report claimed WBD CEO David Zaslav and Paramount CEO Bob Bakish had discussions about a potential merger late last year. The talks then heated up in January, but have since cooled as Warner Bros. Discovery stock dropped 10% last week after it failed to reach targets for earnings and revenue. The company’s stock price has nearly been cut in half in the past year and is trading at 52-week lows.

Meanwhile, Paramount just implemented widespread job cuts, eliminating the roles of 800 inside the company as its stock price also has dropped. It will release its financial results on a Wednesday earnings call.

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Media Business

Cumulus Saw 11.4% Drop in Revenue in 2023

“We were able to offset some of the effects of the weak national advertising climate through strong execution in our key focus areas.”

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Cumulus has announced its 2023 operating results, and while there were gains in some areas, overall, the company saw a decline in total revenue.

In 2023, the company saw $844.5 million in total revenue. That represents a decline of 11.4%, and a decline of 10% when you compare it to other non-politically dominant years.

However, the company did see a 2.9% year-over-year increase in digital revenue, with that sector rising to $146.4 million. Digital revenue accounted for 17% of the company’s total revenue. Cumulus directly attributed the uptick to an increase in audience growth from its relationship with the NFL and its primetime package with Westwood One.

In total, the company recorded a net loss of $117.9 million, compared to a $16.2 million net income in 2022.

“While 2023 was a tough year across the media landscape, we were able to offset some of the effects of the weak national advertising climate through strong execution in our key focus areas. Specifically, we grew our digital businesses, meaningfully reduced fixed costs, and improved our balance sheet,” said Cumulus President and CEO Mary Berner.

“Looking ahead, though national advertisers are expressing interest in increasing their radio buys, as of yet, ad demand remains choppy, reducing our visibility into the rest of 2024. That said, our industry-leading performance during similarly weak macro environments gives us significant confidence in our ability to navigate through this one and rebound strongly when the advertising market improves.”

Cumulus reported total debt of $675.8 million at the end of the calendar year, with a net debt of $595.1 million.

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Media Business

iHeartMedia Adds David Pigue and Sophia Gonzalez to Government Affairs Staff

Pigue had previously worked for Sen. Dan Sullivan (R-AK) on various policy issues. Gonzalez comes to the company after serving as the Assistant to the Chief of Staff for Sen. Jon Ossoff (D-GA).

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iHeartMedia has added David Pigue as Senior Director of Policy Counsel and Sophia Gonzalez has been named Manager of Government Affairs.

Pigue had previously worked for Sen. Dan Sullivan (R-AK) on various policy issues. Meanwhile, Gonzalez comes to the company after serving as the Assistant to the Chief of Staff for Sen. Jon Ossoff (D-GA).

Additionally, the Washington D.C.-based division promoted Jessica Marventano (Executive Vice President) and Sara Morris (Vice President of Government Affairs) at the company, as well.

“David and Sophia together bring a wealth of experience in areas of key importance to iHeartMedia that will be of tremendous value to iHeart’s work in Washington on behalf of our more than 860 local radio stations as well as the company’s industry-leading digital and podcasting platforms,” Marventano said, according to Inside Radio.

“Our company is deeply appreciative of iHeartMedia’s Government Affairs team and their hard work on behalf of our company as well as on issues of critical importance to the broadcast radio industry,” added Chairman/CEO Bob Pittman. “I congratulate Jessica and Sara on their promotions, and welcome David and Sophia to the iHeart team.”

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