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Relatability is the Key to Success for 77WABC’s Sid Rosenberg

“It’s like everything in else, if you do it long enough, you get better.”

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77WABC morning man Sid Rosenberg is never shy to offer his opinions. His authenticity, relatability and willingness to tackle issues head on has served him well during his career. In a sit down with Suzanne Miller, Rosenberg shared his views on what creates talk radio success.

After discussing Red Apple Media’s growth, Miller asked Rosenberg to sum up what makes him successful.

“Twenty five years I’ve been doing this, and I’ve done it in many major markets across this country,” Rosenberg said. “It’s like everything in else, if you do it long enough, you get better. Now, in this business, if you don’t have it, you’re never going to have it. When you have it, and you nurture it, then you can become one of the all-time greats.”

Miller followed up by asking the WABC host to explain what ‘it’ means.

“I think you have to be relatable” Sid explained. “Whether you’re making a million dollars, ten million dollars, one hundred million dollars, I think that’s why John Catsimatidis does a good job. He’s worth four billion dollars but he’s an every day guy. I’m a relatable guy. I am not a political genius or Sean Hannity or Bill O’Reilly. I’m a guy that likes sports, movies, all the things that guys my age like. I’m not a professor on any of these things. I think that’s what people like. I tell you how I feel. “

Rosenberg then told a story of an earlier time on sports radio when he ventured outside of sports into the political space. His program director asked “why are you talking about Barack Obama? This is a sports show.” The passionate New York host replied “because guys my age care just as much about this city, state, and country as they do the Dolphins or the Giants.”

Sid remarked that his former program director hated his rationale and wanted to fire him. The PD told Sid “when you go to an Italian restaurant, you don’t order egg foo young.” Rosenberg told the PD he was right but he wanted to be Sam’s Club. Sid said the PD then told him he’d give him one year. A year later Rosenberg says he was #1 in the market and it was his last job in South Florida before moving to NYC to join WABC.

Upon moving to New York, Sid said his goal was to combine politics, sports, lifestyle and entertainment. He pointed out that the audience learns just as much about his family and personal tastes as they do his political views and conversations with New York politicians. By taking that approach, Rosenberg says the audience never gets bored, you’re not predictable, and you show that you’re very relatable.

The conversation continued examining the value of guests and the host’s role leading the conversation. Sid also spent time offering his perspective on NYC crime, Eric Adams, the 2024 election, Donald Trump, the wars in Israel and Ukraine, and more!

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Former WAMU Reporters Take to Social Media After Layoffs Hit

Many of those affected by the layoffs took to social media to share they were included in the cuts, while others shared their displeasure with leadership and station management over the move.

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A photo of the WAMU logo

WAMU made a round of layoffs Friday morning that eliminated the positions of 15 employees on staff at the Washington D.C. NPR affiliate.

The outlet claimed it was ending its local news digital outlet — DCist — in an effort to refocus its strategy on audio offerings. When users attempt to go to the DCist website, a message appears reading “Thank you for visiting and supporting DCist. Since 2018, it has been a part of WAMU 88.5, the Washington region’s public media and NPR member station. As of February 23, the site will no longer publish new content. Please visit WAMU.org for local news and programming. You will be automatically redirected to WAMU.org in 15 seconds.”

Many of those affected by the layoffs took to social media to share they were included in the cuts, while others shared their displeasure with leadership and station management over the move.

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Nick Kayal: Widespread Phone Outages Shows Need for AM Radio

“It’s something that we need to continue to highlight and re-emphasize not just for this audience, but I think it’s also important to reach people beyond the little box that we live in, in talk radio.”

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(Photo: Nick Kayal)

Millions of AT&T and Verizon customers were left without use of their mobile devices due to widespread outages Thursday morning. 1210 WPHT morning host Nick Kayal believes it highlights the need for AM Radio.

While discussing the outages on Kayal & Company Friday morning, Nick Kayal argued that both the lack of cell phone coverage and the convergence of members from both sides of the political aisle coming to AM Radio’s defense shows the need for the medium to continue.

“Yes, we look at it selfishly. First and foremost, I think from a career standpoint, because of free speech and stations like Talk Radio 1210, that might never be on FM. Yes, you can get us on the Audacy app. Yes, you could watch us on YouTube. But we might always just be on AM, specifically, when we talk about am and FM.

“Now imagine it’s 2042. You’re driving a Tesla. And we have one of these communication failures where the grid goes down, so to speak, and you can’t use your phone. And you also compounded the issue with not having an AM radio. We speculated earlier this morning, if in fact this was a hack job. And you know, China does something like this or Russia…Now imagine throwing into the equation not having AM radio from a safety standpoint, you’d want to tune into 1210 in the in the event of a disaster or an emergency, or our sister station, KYW 1060.”

Kayal continued by noting that the message needs to continue to be shared not simply with those inside the industry, but to the general public.

“I really think, as we continue to pay attention to this story, it’s something that we need to continue to highlight and re-emphasize not just for this audience, but I think it’s also important to reach people beyond the little box that we live in, in talk radio,” he concluded.

Nick Kayal also gave kudos to The Atlantic, which had shared a story with the headline “Your Phone Has Nothing on AM Radio,” noting that it’s no longer just right-wing publications sounding the alarm on the issue at hand.

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WAMU Institutes Round of Layoffs, 15 Employees Let Go

WAMU plans to launch a local program with hopes of adding an additional app for the station. It also plans to expand its political coverage to include Maryland and Virginia, in addition to Washington D.C.

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A photo of the WAMU logo

WAMU, the NPR affiliate in Washington D.C., has instituted a round of layoffs that will see the jobs of 15 employees cut, with a shifting focus to audio upcoming.

The outlet is ending its DCist local news site amid the focus change, with the company saying the move allows it to prioritize its audio offerings.

“We’re making the choice to invest in what we’re better at than anyone else in this town, and that’s audio,” General Manager Erika Pulley-Hayes told Axios.

The report from Axios also claims WAMU plans to launch a local program with hopes of adding an additional app for the station. It also plans to expand its political coverage to include Maryland and Virginia, in addition to Washington D.C.

According to the latest Nielsen ratings, WAMU is the highest-rated station in the Washington D.C. market, finishing atop the rankings with a 12.7 share in the January ratings period in persons 6+.

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