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Deciphering What CBS Got Right and Wrong in the Catherine Herridge Saga

The actual details and timeline are quite murky.

Bill Zito



A photo of the CBS News logo

There’s been significant media reporting and analysis concerning the very recent terminations of CBS employees, some quite familiar and one highlighted above them all because of her notoriety, her work and accusations that her exit was different from others in her situation.

Catherine Herridge is known for her political coverage past and present and more than anything, I think she has now become the poster child for what’s perceived as a controversial dismissal and alleged questionable termination practices.

If you read the reporting, Ms. Herridge, along with about 800 others recently were let go from Paramount and CBS in cost-cutting actions. Among stories out there are several stating that Herridge’s notes, files, and confidential information were “seized” by CBS management after she was let go.

This is certainly worth delving into if it’s true, or at least true in the way it has been depicted in the media so far.

I keep reading and hearing that reporter files and content are not retained by stations, networks, and parent companies following separations and that somehow this is a strange and unusual occurrence.

Somehow, people are inferring, it must have been done for reasons directly related to Herridge and her coverage of Hunter Biden, President Biden and the White House.

Okay, I guess.

Let’s be clear here, I will never claim to know anything, much less everything, and my experience and exposure to such matters is severely limited at best. But, I have worked more than a few jobs, at more than a few places, many of them in news, and among a slew of commonalities I have come face to face with are onboarding paperwork and company handbooks that pretty much lay out the groundwork that content generated, utilized or gathered under the company employ is in whole or part, theirs.

Meaning, a lot of the time, the company says it belongs to them, or at least both parties.

I’m not an attorney but I have seen writings like this before and, to be fair, I usually would skip down to the parts about non-compete clauses and how many vacation days I might get.

It sort of makes at least some sense to me.

You’re sitting at our desk, using our resources while gathering stories for our company to make use of as we see fit.

Yes, it’s ours but you probably, and hopefully, have copies of everything yourself and if you don’t, I for one, think you’re pretty silly.

The content a journalist or investigative reporter generates while working for an employer is not necessarily their sole property as many of us out there understand it. They create it at the behest and under the direction of a parent company, a station, or a network so I’m thinking it’s not just theirs.

In the case of Ms. Herridge, there are conflicting versions of what actually transpired in all this. And nearly all of it is attributed to sources and opinion columns like that of Jonathan Turley, who is older, far more experienced, and certainly better educated than I.

Turley wrote in part,” A former CBS manager, who also spoke on condition of anonymity, said that he had “never heard of anything like this.” He attested to the fact that, in past departures, journalists took all of their files and office contents. Indeed, the company would box up everything from cups to post-its for departing reporters. He said the holding of the material was “outrageous” and clearly endangered confidential sources.”

Okay, that’s one school of thought for sure. Apparently, the SAG-AFTRA union agrees, calling it, according to Turley, “very unusual” and “a matter of serious concern”.

I’ll buy that, if that’s how things happened. But in all my reading on the subject, the actual details and timeline are quite murky. Were there discussions or negotiations during any potential out-processing or exit interviews?

Everyone referenced except those identified as uninvolved business analysts is unnamed, unidentified, or a confidential source.

CBS denied seizing material yet it also says the files and materials have been returned. So, which Is it?

Herridge, as far as I have read, has said nothing but, nonetheless, the House Judiciary Committee has reportedly asked questions about her termination and the claims of personal files and notes being seized.

So, accurate or not, it looks like more than just a few people are rattled by all this.

As a cop, I knew a lot of detectives and patrol officers who had snitches and informants and it was not always like all these identities and information were passed up the chain of command.

“If you want to keep a secret, don’t tell the boss.”

-Jimmy Malone, The Untouchables.

Do journalists share every source, note, and contact with their bosses? My guess is no, but is it unreasonable for an employer to have access to content, background, and related materials so when someone else picks up the next chapter of the story they are not starting from a blank page?

Would it be right if Herridge left of her own accord and said, “Sorry, I’m taking everything I’ve done while you’ve been paying me and supporting my efforts with me and you’ll have to reinvestigate and pursue your own sources and contacts?”

Does that seem reasonable or even likely?

Hopefully, there is a bit more mutual respect between journalists and employers than has been implied by the stories published since Herridge and many others were separated from Paramount and CBS. Equally, I would trust that nobody at CBS is unaware that anything left behind in the form of content, product and notes has not already been copied and is safely in the possession of those who were shown the door.

Let’s be real here, please.

I still have my old desk blotter from when I was a producer in Seattle in 1999. Prior to the common use of all the electronic information storage choices, I would write names and numbers on my desk calendar, and when I ran out of months, I wrote it on the cardboard underneath. I took that cardboard with me to my next job and the job after that and the job after that. I’m pretty sure if I unearthed it today there would be at least one name and number that would still be useful, but it’s really not holding any particular information that the station didn’t have also.

However, If the nice people at KIRO asked if I had so and so’s name or number from 25 years ago, I would unpack a box and gladly offer it up.

Again, if you’re not making a copy of everything you do for your own reference and future use then I don’t know what to tell you.

This is news and in this and many other businesses, you can be out the door at any given moment so I’m pretty confident Ms. Herridge has everything she came to CBS with and much more. And I find nothing wrong with that.

If you or others want to read into some sort of political motives and conspiracy because of Herridge’s reporting and her story coverage, well, that’s up to you. Have fun with that.

What am I missing here?

When a reporter, investigative or not, does work for a station or network or any outlet really, pretty much anything they’re doing is retained and archived. Coverage of countless stories as they unfold, can continue for weeks, months, and years.

Did Carl Bernstein take everything with him when he left The Washington Post?

The Post still had to cover countless aspects of Watergate and the Nixon administration and everything that followed long after he departed and I imagine Woodward couldn’t fill in all the holes just because he stuck around.

I see this all as either very simple or extremely complicated depending perhaps on what the actual big deal is here.

Is it because this is about Catherine Herridge and people are angry that she was given a pink slip? Is anyone upset about the other people also losing their jobs?

I am really asking the questions here.

Am I way off base in my thinking?

Is what I am putting forth here incorrect, erroneous and without factual basis?

If I am on the wrong side of the truth here, I will accept it and stand wide open in admitting it. I also welcome the reeducation I must sorely require.

Or, could it be that this is simply about money?

Show me the inner workings of the financial wizards who pay an exceedingly small number of individuals inflated wages while eliminating the lowest-paid support staff in the interest of fat-trimming and cost-cutting but who will, every once in a while, publicly toss a few well-compensated “sacrificial lambs” into the fire to try and make themselves look and feel better.

Or if, as the conspiracy theorists have already begun to claim, Herridge is being silenced for her work and revelations, firing her is not exactly the best way to accomplish that. She is well-known, respected, and incredibly good at her job. As we will no doubt see very soon, she will land someplace else, perhaps before my prattling here even makes it online.

I’m sure NewsNation has another hour of availability in their lineup.

By the way, I certainly hope that Mr. Pegues, Ms. Ruffini, and Ms. Falk land on their feet along with all of the reported 800 others that were let go in what has been described in job action terms as a “bloodbath”.

In regard to Mr. Turley’s outrage at the actions taken by CBS, I will point out that on my and most anyone’s best day, none would likely be professionally capable of carrying his briefcase or laptop. My opinion and perspective are offered here, of course, and remain my own.

With that in mind I will also state simply and humbly to Mr. Turley that merely quoting Murrow and Cronkite in your opinion piece does not validate your point to a higher degree, no matter how renowned and accomplished you, yourself may be.

But in the interest of fairness and curiosity, I will give it a shot:

“We are in the same tent as the clowns and the freaks-that’s show business.”
– Edward R. Murrow

“And that’s the way it is.”

-Walter Cronkite

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Uri Berliner Told Us What We Already Knew About NPR

Is it possible that by going public, Berliner’s efforts will cause even the slightest self-reflection within NPR – if not actual change?

Andy Bloom



A photo of Uri Berliner and the NPR logo
(Photo: NPR)

On April 8th, a rare celestial event, a solar eclipse, occupied the national zeitgeist. On April 9th, something even more rare occurred. A respected liberal journalist — Uri Berliner — became introspective and said out loud what many already believed about National Public Radio (NPR): It has become a liberal wasteland.

A 25-year NPR veteran and senior business editor, Uri Berliner wrote a column for the Free Press that pulled the curtain back on NPR’s DEI and liberal political agenda.

Far from being a conservative, Berliner describes himself as a Subaru driving, Sarah Lawrence College graduate, raised by a lesbian peace activist mother, and fits the mold of a loyal NPR fan.

The column is stunningly frank and revealing. It is instructive to conservatives, who incorrectly assert that NPR has always had an ultra-left agenda, and to NPR insiders, who fail to see how the organization’s current path has damaged its brand and listenership.

The column is blistering but honest and specific. It lays out NPR’s journey from journalism to advocacy. The question is whether others at NPR will become more reflective and consider changes.

The choice of outing NPR in The Free Press is interesting in itself. Bari Weiss founded the Free Press after leaving The New York Times in 2020 for what she called a “hostile environment.”

Weiss had been hired from The Wall Street Journal by then-editorial page editor James Bennet to expand The Time’s viewpoints.

Shortly after Weiss’ resignation, Bennet was forced out after he invited Sen. Tom Cotton (R-AR) to write an op-ed with opposing points of view to those other Times editorialists had written about the George Floyd riots.

Liberals don’t tolerate opposing views; a point Berliner makes.

Berliner takes NPR to task for no longer having an “open-minded spirit.” He correctly asserts this wouldn’t be a problem if it were a “news outlet servicing a niche audience. But for NPR, which purports to consider all things, it’s devastating  for both its journalism and business model.”

He reveals that in NPR’s Washington, D.C. newsroom, there are 87 registered Democrats and not a single Republican. Imagine the spirited debates that must lead to – does Trump deserve the death penalty, or is life in prison enough?

Berliner traces NPR’s “rise of advocacy—as in many newsrooms” to Donald Trump’s election. He cites the Russian collusion fixation and NPR’s obsession with Rep. Adam Schiff (D-CA), who Berliner seems to have figured out bamboozled them. Then he goes on to do something I can’t recall any other liberal media figure doing; he criticizes the organization for not only blowing the story but “to pretend it never happened, to move on with no mea culpas, no self-reflection.”

“Russiagate was not NPR’s only miscue,” he continues, excoriating NPR for its handling of the Hunter Biden laptop story and its Covid coverage.

The problems at NPR, according to Berliner, started when NPR’s former CEO, John Lansing, went from working behind the scenes primarily as a fundraiser and liaison with member stations to a more visible role after George Floyd’s death in 2020.

What Uri Berliner describes, “NPR itself was part of the problem,” must have been a nightmare for guilt-ridden white liberals.

To fix the problem, “He (Lansing) declared that diversity —on our staff and in our audience—was the overriding mission, the ‘North Star’ of the organization. Phrases like “that’s part of the North Star” became part of meetings and more casual conversation.”

The effect? “And I believe, is the most damaging development at NPR: the absence of viewpoint diversity,” Berliner writes.

He cites stories that this mindset led to, including “How The Beatles and bird names are racially problematic; justifying looting, with claims that fears about crime are racist; and suggesting that Asian Americans who oppose affirmative action have been manipulated by white conservatives.”

The results? According to Uri Berliner: “Back in 2011, although NPR’s audience tilted a bit to the left, it still bore a resemblance to America at large. Twenty-six percent of listeners described themselves as conservative, 23 percent as middle of the road, and 37 percent as liberal.”

“By 2023, the picture was completely different: only 11 percent described themselves as very or somewhat conservative, 21 percent as middle of the road, and 67 percent of listeners said they were very or somewhat liberal. We weren’t just losing conservatives; we were also losing moderates and traditional liberals.”

The numbers he cites are from a combination of Pew Research Center and NPR’s data.

There is additional evidence that before 2020, NPR wasn’t as far to the left.

AllSides is an organization with the following mission statement: Free people from filter bubbles so they can better understand the world – and each other.

Their website states: “Don’t be fooled by media bias and fake news. We display the day’s top news stories from the Left, Center, and Right of the political spectrum – side-by-side so you can see the full picture.

AllSides also rates news organizations on a scale: Left – Leans Left – Center – Leans Right – Right.

In its most recent review (2022), AllSides rates NPR Leans Left.

In its previous ratings dating back to 2016, NPR was rated Center, Though Close to Lean Left.

AllSides ratings reflect what Berliner believes and NPR’s audience composition then and now.

Before he wrote the column for The Free Press, Uri Berliner tried to bring about change within NPR. He pushed for minor changes to make reporting less left-skewed, and more accurate, even scheduling a meeting with then-CEO Lansing, which never happened.

Is it possible that by going public, Berliner’s efforts will cause even the slightest self-reflection within NPR – if not actual change?

The answer came the same day (and was updated a day later) in a story written by NPR’s media correspondent, David Folkenflik, and posted on its website.

Folkenflik reports, “NPR’s chief news executive and chief content officer, Edith Chapin, wrote in a memo to staff Tuesday afternoon that she and the news leadership team strongly reject Berliner’s assessment.”

Reading into the memo, we should assume that life will continue as before at NPR, although perhaps not for Berliner.

At least one former NPR staffer disagrees with the organization’s response. Jeffrey Dvorkin, NPR’s former VP for news and ombudsman, posted on X (formerly Twitter), “I know Uri. He’s not wrong.”

The shame is that this is a perfect opportunity for NPR to consider course corrections. NPR has a new CEO, Katherine Maher. She started on March 25th.

At least on the surface, it doesn’t appear that Maher is interested in Berliner’s views. A network spokesperson says Maher supports Chapin and her response to Berliner’s critique.

NPR used to practice journalism. Over the past several years, it has become another news organization advocating for liberal causes. Uri Berliner has done a tremendous public service by showing exactly how that transformation happened. It’s too bad that it looks like NPR won’t be returning to journalism anytime soon.

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Alex Silverman is Sharing How He’s Led KNX News Through Disasters at the NAB Show

“From my experience, sometimes what happens is the engineers…will put a plan together and it’s a really good plan on paper, but it doesn’t always take into account everything that is needed on the content side…”



A photo of Alex Silverman and the KNX News logo
(Photo: Audacy)

As the media industry gathers in Las Vegas for the NAB Show, Barrett News Media was able to catch up with some key speakers this week including Director of News and Programming at KNX News 97.1 FM, Alex Silverman. His talk is going to be focused on emergency preparedness for stations, something he’s worked under several times.

From reporting on disaster zones to managing a team during a catastrophe, Alex Silverman has worked through some of the toughest stories of our time, and it all began as a childhood dream.

“I always wanted to be in radio. Ever since I was a little kid, there was just something about it. Something about the power of audio and being in the car with my parents, listening to audio. It just made me feel like that was what I wanted to do with my life,” Silverman told BNM over a Zoom call.

While he never made it to be a sportscaster, he did attend Syracuse and worked at both a local news station and the school’s radio station. Silverman said, “[At the school station] I became their chief engineer and operations guy, and later, general manager. That’s where I started learning the technical engineering side of broadcasting and those are kind of the two worlds that I’ve been in ever since.”

From The Orange he went to Seattle, followed by stops in New York and Philadelphia before moving out to LA.

Alex Silverman will speak on planning and enacted emergency procedures using examples from his own career including covering Hurricane Sandy and COVID.

“I’m also going to be bringing in John Kennedy, who is Audacy’s  Senior Vice President of technical operations, who oversees disaster planning for all 230 plus of our stations.”

Silverman went on to say, “I’m going to be talking about my experiences, and he’s going to be sharing some of his experiences, particularly things like Hurricane Katrina, which is probably the best example of a station actually having to implement its disaster plan for a long period of time and serving the community that way.”

Additionally, the pair will speak on how to know and what to do if you have a plan that might be faulty and not cover all you need.

“From my experience, sometimes what happens is the engineers and the technical people will put a plan together and it’s a really good plan on paper, but it doesn’t always take into account everything that is needed on the content side. Which is why collaboration between the technical side and the content side is so important,” Silverman said.

With his career straddling both the technical and content side, Silverman has learned how to pivot in emergencies including during COVID.

“When I was in Philadelphia, we had a studio at our transmitter site. But it couldn’t do all the things we needed it to do if we actually had to go there and we actually had to continue providing information to the public.

“As soon as we had that disaster plan in place, now we actually have to think about it. If one person gets COVID, the days when we thought that way, we have to abandon the facility, right? Okay. How are we going to do that? We’ve got to figure out how to get satellite feeds for our networks into this emergency studio at a different location. We have to figure out how to get phone calls and the app our reporters use. All those things.”

To get the full scope of how to plan for a disaster Alex Silverman believes, “Sometimes it’s not really thought about unless there is that collaboration between all the stakeholders at the in the newsroom.”

Throughout his career, the KNX News 97.1 FM leader has seen significant changes in the radio landscape.

“Just in the time that I’ve been in the business, the technology we use in radio has changed so dramatically. We used to — if we wanted sort of broadcast quality audio from a reporter in the field — carry around a clunky device. And now reporters will use an app on their phone and they’ll sound like they have studio quality audio.”

Alex Silverman also believes technology is changing the way radio is delivering content, “because we can’t just deliver it to them over the normal broadcast channels. We have to be everywhere. We have to communicate to people that we’re on all of these platforms.”

He believes the key for everyone to succeed on all platforms is to ensure we have good content. “Where I see the future of this business, it’s reliant upon people wanting the content, no matter what platform they are getting it on. So if somebody gets into their car and the first thing they see is CarPlay, we want them to be thinking ‘I’m gonna turn on 97.1.’”

For those looking to follow in Silverman’s footsteps, it’s simple. He believes this is an interesting time to be in the media. “A lot of people see it as a scary time because so many things are changing constantly. But there will always be a need for good content.”

He also noted how critical it is for those who want to be in the industry to be a true journalist.

“It’s a really critical time right now. We don’t have enough people who actually want to go into audio and video media to do real journalism. It was much easier to recruit journalists when I became a manager several years ago than it is now.

“So I would say anybody who has a real passion for true journalism, getting to the facts, letting the audience decide for themselves how to interpret those facts. There are so many there going to be so many opportunities. No matter what the platform is.”

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How Many Ads Are Too Many on Radio Stations?

While it’s fair to go after some radio stations for their heavy spot loads, let’s talk about the consumer experience for online…it might be much worse!



A photo of Times Square

Last week, I started this column by confessing that I read too much radio, TV, ratings, and advertising trade press. Same goes for email ads. 

LinkedIn sends emails regularly suggesting entries that might be interesting to me. Most of the time, the posts aren’t all that engaging, but last week, I was rewarded with a good use of my time against the power washing that needs to be finished or a paper deadline in my Middle East international relations class at Western Kentucky that will be here sooner than I expect (don’t worry, Dr. Kiasatpour, my paper will be submitted on time!).

The initial post was from someone I don’t know, but George Ivie, the head of the Media Rating Council (MRC) and a longtime friend, had responded. It concerned digital advertising and while much of the conversation was beyond my knowledge, it was instructive. 

For example, among the many three-letter acronyms I’m aware of, I had never heard of MFA, or at least not in this context (admit it, your mind probably came up with something “not safe for work” or for broadcasters, “not safe for on-air” too!).  MFA is “Made for Advertising” and refers to certain websites that have numerous display ads.  Often, these websites run a ton of ads, sometimes by spoofing a legitimate website.

In the case discussed on LinkedIn, the publisher was Forbes magazine, a venerable title that has been around for over a century. If you happened to go, everything was fine. As I understand it, there was also a URL that ran any number of ads.  According to the report from Adalytics, an online ad quality and transparency platform,

“Forbes appears to have set up a dedicated sub-domain – called, which appears to have a very different ad-serving experience relative to the “normal” sub-domain. A reader viewing an article on the normal sub-domain may see about 3-10 ads in an article, whereas reading the www3 variant exposes the reader to approximately 201+ ad impressions in a single page view session.

“Several experts assert that this “www3.” subdomain of Forbes can be classified as “Made for Advertising” or “Made for Arbitrage” (MFA). One consumer was shown 27 New York Times subscription ads and 201+ ads total while viewing a 52-slide slideshow on the “www3.” Forbes subdomain. The New York Times paid an effective cumulative CPM of $60.39 to serve ads to that one consumer.”

Part of the LinkedIn discussion revolved around MRC’s digital standards concerning Invalid Traffic (IVT) and Sophisticated Invalid Traffic (SIVT) and how there may be a loophole in the standards. Ron Pinelli, another friend from his days auditing the Arbitron system who is now a senior vice president at MRC and well-versed in these matters, replied concerning how MRC handles these issues.

Why write about some LinkedIn “back and forth” that not many of us fully understand? While over 200 ads in a slideshow is over the top and to me, even up to ten ads with one article seems a bit much, this isn’t my reason for raising this issue. When we talk and write about how to improve radio, we invariably bring up spot load. I’ve not seen anyone defend the current spot loads on most commercial stations, yet this torrent of display ads on a website dwarf just about anything on radio.

And when was the last time anyone talked about “invalid traffic” on radio? Advertisers pay for spots and they run. Yes, mistakes are made from time to time and makegoods are run and our stop sets are often far too long. Perhaps this is “apples and oranges”, but the various digital advertising options are loaded with ads, oftentimes extremely annoying pop-up video ads that take away from what you were trying to access. While it’s fair to go after some radio stations for their heavy spot loads, let’s talk about the consumer experience for online…it might be much worse!

What advertiser would want to run their ad in that kind of environment? Let’s go back to the oft-used John Wannamaker quote that about half of his advertising was wasted, he just didn’t know which half. For the 21st century, perhaps the quote can be “Some of my digital advertising is fraudulent, but I just don’t know which part”. 

Oddly enough, when I searched on Google to get the exact Wannamaker quote, one option was a newsletter from Forbes. You should have seen how many ads popped up!

If you’re interested, here is the LinkedIn conversation that triggered this column.

And if you’d like to know more about the Media Rating Council (and you should), click here.

Let’s meet again next week.

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