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SPECai Welcomes Adams Radio Group and Southern Stoen Communications as New Customers

The two radio companies join other broadcasters like Connoisseur Media, Summit Media, and Magnum Communications at adopting the product.

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A photo of the SpecAI logo

SPECai, the artificial intelligence product created in conjunction with ENCO Systems, Benztown, and Compass Media Networks, has inked a deal with Adams Radio Group and Southern Stone Communications to use the technology.

Southern Stone Communications will utilize the product in Jackson, TN; Valdosta, GA; Daytona Beach, FL; and Huntsville, AL. Meanwhile, Adams Radio Group will utilize it at stations in Tallahassee, FL; Las Cruces, NM; Valparaiso, IN; and Ft. Wayne, IN.

“SPECai is absolutely transformative. I was amazed by the blend of technology and creativity. Within minutes, our sellers are able to create top-notch spec spots,” said Adams Radio Group Northern Indiana Vice President and Market Manager Jennifer Figg. “The interface is easy and intuitive, saving us time and making the production process more efficient. Each spot is crafted with a professional touch. We only just started and have already closed new business.”

“I was pleasantly surprised at how quickly our sellers could create a great sounding commercial, with no help from production, and use it to help close new business,” added Southern Stone Communications Vice President of Sales and General Manager Chip Thomas. “I would highly recommend this product for any sales team looking for creative ways to close more business.”

The two radio companies join other broadcasters like Connoisseur Media, Summit Media, and Magnum Communications in adopting the product.

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Media Business

Women Prefer AM/FM Radio to Everything But Their Phone, New Study Shows

Traditional radio eclipsed Amazon (43%), Netflix (40%), Apple (26%), Spotify (26%) and TikTok (24%) among other strong digital audio and video brands.

Barrett News Media

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A photo of an on-air light

As more and more listeners spend time with digital audio, the role of AM/FM Radio is questioned. However, according to a new study, the medium is still a strong one, especially with women.

New metrics released by Westwood One’s Audio Active Group shows that a study of 1001 women between 15-64 shows that 46% said they “love” their favorite AM/FM Radio station. While 51% said they “love” their mobile phone as the top vote-getter, terrestrial radio came in second.

Traditional radio eclipsed Amazon (43%), Netflix (40%), Apple (26%), Spotify (26%) and TikTok (24%) among other strong digital audio and video brands. Radio, however, dropped to 22% when respondents were asked about their love of the medium in general and not their favorite specific stations.

While the study shows women “love” radio, they admitted in their responses that the medium doesn’t often mesh with the busy lifestyle they currently live between family, relationships, and living a healthy lifestyle.

Also, nearly 60% of women agreed that “Today’s music is not as good as it was years ago.” Another factor of decreased listening is that women find the number of commercials unbearable and believe many ads are “annoying.”

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Media Business

Nielsen Debuts The Media Distributor Gauge Showing TV Audience By Company

In the first report of the new gauge, 14 companies saw a 1.0% share or great of the total TV usage.

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A photo of the Nielsen logo

Nielsen has unveiled The Media Distributor Gauge, which will provide information on television audience size on a per-company basis. 

The new measurement category became a necessity as streaming television continues to grow with many broadcast and cable networks utilizing the new technology as an alternate distribution method.

Coinciding with The Gauge, which measures the method by which viewers watch television, The Media Distributor Gauge is the insight into measuring an expanding and changing field.

“With more programs available across platforms, it’s vital for creators, advertisers, and the industry at large to understand what and where audiences are watching,” said Karthik Rao, CEO of Nielsen. “The Media Distributor Gauge is a perfect complement to The Gauge and serves as the first convergent TV comparison of its kind. Together, these reports paint the most complete picture of TV viewing today, which is critical as we head into the Upfront.”

In the first report of the new gauge, 14 companies saw a 1.0% share or great of the total TV usage.

The Walt Disney Company accounted for 11.5% of TV, as 42% of that figure came from Disney+ and Hulu.

YouTube (9.6%), NBCUniversal (8.9%), Paramount (8.8%), Warner Bros. Discovery (8.1%), Netflix (7.6%), and FOX (6.1%) all finished between 5-10% of the total viewing share.

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Media Business

Ben Shapiro: Ad Revenue Key for Podcast Industry to Remain ‘Platform for All Viewpoints’

“I hope that you all consider sponsoring all the sides, not just the ones that you personally agree with, because there are audiences all across the political spectrum.”

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A photo of Ben Shapiro and The Ben Shapiro Show logo
(Photo: The Daily Wire)

Ben Shapiro and Jeremy Boreing have turned The Daily Wire into a digital media juggernaut, with a strong focus on podcasts. Shapiro believes for that growth to continue the company needs the support of advertisers from a wide variety of backgrounds.

While speaking at the IAB Podcast Upfront last week, Shapiro discussed the growth of podcast space, but also the lack of growth in the current event/political sphere.

He pushed ad buyers to not listen to pushback they might receive on social media for purchasing time on podcasts like The Ben Shapiro Show.

“I understand why companies, including our own, use a lot of these social media as feedback loops to test the temperature of an audience on what was going on. But it’s not real,” Shapiro said, according to Podcast News Daily. “Twitter is a place filled with bots and foolish people, and there is no reason why you should be led around by the nose. That’s not your audience, it actually is not.

“And that’s true in virtually all social media. Your audience are the people who are buying your product. If you see a decline in sales, that’s a reason to cut off advertising. Just because some schmuck calls your office three times from a phone number that you don’t recognize is probably not a great reason to start rethinking your entire advertising strategy.”

Ben Shapiro said that when he and Boreing launched the company in 2015, many advertisers were hesitant to partner with conservative content. And while some may still be weary of the partnership, he argued it is not only good for those companies, but it’s also good for the nation.

“As we navigate this election year, you might not always side with what I say or what The Daily Wire stands for. And that’s okay,” Shapiro said. “I remain bullish that the podcast industry will continue to be a platform for all viewpoints. In order for that to remain the case, I hope that you all consider sponsoring all the sides, not just the ones that you personally agree with. Because there are audiences all across the political spectrum. It’s good for your business, and it’s very good for the country.”

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