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Former RAB President/CEO Miles David Dies

“His legacy lives on in RAB’s continued success serving the ad community for decades.”

Barrett News Media

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A photo of Miles David and the RAB logo
(Photo: Radio Advertising Bureau)

Miles David, who served as the Radio Advertising Bureau (RAB) President and CEO from 1966 to 1983, has died.

David oversaw many initiatives that elevated radio’s profile with advertisers. Additionally, he also helped organize the annual RAB/ANA conference that became an industry staple during his long tenure leading the organization.

“We were saddened to hear about the passing of Miles David, RAB’s President and CEO for 17 years from 1966 through 1983,” said current President and CEO Mike Hulvey. “To this day, we honor and remember Miles’ tenure at RAB as numerous initiatives and efforts that he led and innovated continue to be some of RAB’s hallmark products and services such as Radio Sales Today, research Instant Backgrounds, sales training, and the introduction of RAB’s sales and management conferences. He led a wonderful life of service and leadership and I personally thank him and am privileged to continue his legacy at RAB.”

“Miles David was my first boss after graduating from college in 1976 and I had no idea how lucky I was to get to work for such an extraordinary man. He was brilliant and innovative but also kindhearted with a great sense of humor,” added Saralee Hymen Rosenberg. “As President of RAB, he was responsible for groundbreaking ad campaigns to elevate radio’s stature among advertisers and agencies, using the comedic talents of Stiller and Meara, Bob and Ray and Dick Orkin and Bert Berdis among other personalities to promote radio’s intimate relationships with listeners.

“He also helped develop the successful Radio is Red Hot campaign which distributed an iconic red transistor radio to executives to keep radio front of mind when deciding on advertising strategies. Among other achievements was organizing the highly anticipated RAB/ANA annual conference in New York, offering educational workshops for ad sales reps in local markets and generating millions in co-op advertising dollars for the industry,” she continued.

Upon learning of his passing, former RAB staffers commented that “they too remember Miles with great fondness and respect. He fostered talent, valued other opinions and would always give credit where credit was due. His legacy lives on in RAB’s continued success serving the ad community for decades.”

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Media Business

Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows

In total, 80% of advertisers claimed they were interested in in-dash visual ads.

Barrett News Media

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A photo of a car's infotainment center

A new study from Advertiser Perceptions shows that radio advertisers and agencies would pay a premium to see their commercials synced with in-dash visuals on car radios.

In 2021, media agencies and marketers said they were “very familiar” with in-car radio display technologies. In 2024, that figure has risen to 33%, with another 33% saying they were “somewhat familiar.”

In total, 80% of advertisers claimed they were interested in in-dash visual ads. In 2021, only 64% of respondents answered similarly.

When asked “How much on top of a typical AM/FM radio buy would you be willing to invest in this new in-car visual display capability?” the average advertiser claimed they would be willing to increase their budget by 16% in the latest version of the study.

That figure was 14% in both 2022 and 2023, and was 12% in 2021.

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

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The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

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