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2024 Radio Mercury Awards Winners Announced

“The Radio Mercury Awards continues to be where the best in radio and audio creativity is discovered.”

Barrett News Media

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A photo of the Radio Mercury Awards logo

The 33rd annual Radio Mercury Awards were held at SONY Hall in New York Thursday evening, with radio companies like iHeartMedia, Cumulus, and Zimmer Communications taking home honors.

Presenters at the awards included 710 WOR host Mark Simone and CBS News correspondent Errol Barnett, among others.

As previously reported, O’Reilly Auto Parts was named Radio Marketer of the Year after celebrating the 25 year anniversary of their famous “Oh, Oh, Oh O’Reilly, Auto Parts” jingle.

“No surprise, the Radio Mercury Awards continues to be where the best in radio and audio creativity is discovered. As a long-time entrant, sometimes winner, and forever fan, it’s been an honor to serve as chief judge,” said Guesthouse Audio Executive Creative Director Mitch Bennett. “As final-round judges, we laughed, debated, and were inspired that 129 years after Marconi invented this thing, radio can still delight and surprise us.”

The full list of winners is below.

Best of Show

Got Your Nose
Airheads
Highdive

Broadcast Radio Campaign: Agency, Production Company or Advertiser

Particular
Progressive Insurance
Arnold Worldwide

Play It Safe Out There
Airheads
Highdive

Broadcast Radio Campaign: Radio Station or Group

When You Really Need a Win (Bangs, Nuts, Bus, Oatmilk)
Chumba Casino
The Studio at iHeartMedia

Broadcast Radio Single Promotional Spot: Radio Station or Group

Up North, You Betcha
Cumulus/KQRS/Cragun’s Resort
CUMULUS MEDIA

Broadcast Radio Single PSA: Agency, Production Company, Advertiser, Radio Station or Group

Sensible Strumming
SAFE Project
The Purpose Group

Broadcast Radio Single Spot for Good: Agency, Production Company or Advertiser

Water
The CLEO Institute
Zubi Advertising

Broadcast Radio Single Spot: Agency, Production Company or Advertiser

No Reward
Progressive Insurance
Arnold Worldwide

A.S.S.M.R
DUDE Wipes
Curiosity

Broadcast Radio Single Spot: Radio Station or Group

Food Poisoning
Goose Insurance
The Studio at iHeartMedia

Epic Bug Battle Rap – Tick Vs Spiders
Steve’s Pest Control
Zimmer Communications

Local Market Broadcast Radio Single Spot: Agency, Production Company or Advertiser

Pully Downy Thingy
YMCA of the North
Preston Spire

Local Market Broadcast Radio Single Spot: Radio Station or Group

Decks Are Made for Peeing
Kretch’s Custom Exteriors
Zimmer Communications

“Mitchie” Award

Hold for Wings
Pizza Hut
GSD&M

Multi-Platform Campaign with Broadcast Radio: Agency, Production Company, Advertiser, Radio Station or Group

Playable Radio
The Ohio Lottery Commission
Marcus Thomas LLC

Spanish-Language Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group

Tantrum
Walmart Puerto Rico
DDB Latina Puerto Rico

Student-Produced Radio Commercial

Grandma Candy
Tootsie Roll
Denver Ad School

Use of Emerging Technology in Radio or Audio: Agency, Production Company, Advertiser, Radio Station or Group

Lifesaving Radio
NextMed Health
Klick Health

Use of Humor in a Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group

Tacos
Progressive Insurance
Arnold Worldwide

Made Ya Look
Airheads
Highdive

Use of Songs/Music in a Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group

Playable Radio
The Ohio Lottery Commission
Marcus Thomas LLC

Use of Sound Design in a Single Broadcast Radio Spot: Agency, Production Company, Radio Station or Group

Water
The CLEO Institute
Zubi Advertising

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Media Business

Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows

In total, 80% of advertisers claimed they were interested in in-dash visual ads.

Barrett News Media

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A photo of a car's infotainment center

A new study from Advertiser Perceptions shows that radio advertisers and agencies would pay a premium to see their commercials synced with in-dash visuals on car radios.

In 2021, media agencies and marketers said they were “very familiar” with in-car radio display technologies. In 2024, that figure has risen to 33%, with another 33% saying they were “somewhat familiar.”

In total, 80% of advertisers claimed they were interested in in-dash visual ads. In 2021, only 64% of respondents answered similarly.

When asked “How much on top of a typical AM/FM radio buy would you be willing to invest in this new in-car visual display capability?” the average advertiser claimed they would be willing to increase their budget by 16% in the latest version of the study.

That figure was 14% in both 2022 and 2023, and was 12% in 2021.

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Barrett News Media

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The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

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