Dr. Ed Cohen

161 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Is It Time to Abolish the FCC Entirely?

Columns Dr. Ed Cohen Dr. Ed Cohen -
What's so unusual is the opposition coming from the right, not just the expected criticism from the left.

Can AM/FM Radio Survive the Smartphone-Integrated Car Era?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This study should be yet another wake-up call for our industry.

Could Cumulus’ Win Over Nielsen Spark the Beginning of the End?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.

How the Radio Industry Could Benefit From Academic Research

Columns Dr. Ed Cohen Dr. Ed Cohen -
There are some very good academics in our universities who could offer new thoughts and ideas. But in my view, the business folks and the teachers don't spend enough time together.

How the FCC’s Quadrennial Review Could Reshape Radio Ownership Rules This Year

Columns Dr. Ed Cohen Dr. Ed Cohen -
You're probably thinking, "Ed, why should I care about all that, especially after a holiday weekend?" Both the Quadrennial Report and the Communications Marketplace Report are due this year. It matters because these reports become the basis for changing the media ownership rules.
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Breaking

Streaming Services Develop Distinct Lanes Like Radio

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"When everybody has the music, the music itself no longer separates one service from another. This is starting to make streaming look a lot like radio."

20 Brands In 20 Days: Marci Braun, US 99 Chicago

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"The hang time you get with artists is definitely part of the secret sauce because you feel invested,"

Inside Mark Simone’s Decision to Expand His 710 WOR Show

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"We're doing very well ratings-wise, and apparently really well sales-wise, advertising-wise. If we have sponsors waiting, that's a good sign."

The San Francisco Giants Reported Rocky Relationship With KNBR Has a Simple Fix

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"Baseball has plenty of unwritten rules. Sports radio partnerships do too. One of them is understanding that a flagship station still has an obligation to call it like it sees it, hold teams accountable, and deliver the type of coverage local fans expect."