Dr. Ed Cohen

171 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

Columns Dr. Ed Cohen Dr. Ed Cohen -
PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

Columns Dr. Ed Cohen Dr. Ed Cohen -
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”

ESPN, Fox, CBS and NBC Media Rights Deals Can’t Keep College Athletics Profitable

Business Dr. Ed Cohen Dr. Ed Cohen -
94% of the 352 DI schools lost money on athletics, with a median gap (half above and half below) of $20.8 million. All DII schools lost money on athletics. Read those results, and you may believe the U.S. radio industry isn't in such bad shape.

Nielsen v. Cumulus Heads to the Supreme Court Over $1.2 Million

Columns Dr. Ed Cohen Dr. Ed Cohen -
"Nielsen and its private equity owners have revealed their true colors. If you're part of the radio industry, they don't care about you. The company wants your money, full stop."

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?
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Breaking

Why Fox News Borrowed a Page From the Barstool Sports Playbook to Reach Younger Audiences

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Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.

Glenn Ordway Reveals Why He Came Out of Retirement To Launch ‘The Big O Podcast’

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"I’ve been in the business for fifty years and have been around some great sports teams, memories and personalities. Why not just go back and reconnect with all these moments and people?"

Blake Griffin Is Pointing the Finger at the Wrong People in Sports Journalism

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"If Griffin truly wants to champion sports journalism, his fight shouldn't be with the people entertaining audiences. It should be with the companies that decided entertainment was the better business model in the first place."

A Little Jealousy and a Whole Lot of Marconi Admiration

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"In a business where so much of the attention goes to what's struggling — the layoffs, the consolidation, the ratings that slipped — this is a night that points the spotlight at people doing exceptional work."