Dr. Ed Cohen

153 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Is Nielsen’s Diary Service Headed for a Major Overhaul?

Business Dr. Ed Cohen Dr. Ed Cohen -
What Nielsen is proposing is both radical and evolutionary at the same time.

What a Real Nielsen Radio Diary Participant Thinks About the Process

Business Dr. Ed Cohen Dr. Ed Cohen -
He balked at the idea of carrying the diary around along with a pen to write down entries.

Inside the Cumulus-Nielsen Oral Arguments at the U.S. Appeals Court

Columns Dr. Ed Cohen Dr. Ed Cohen -
To paraphrase another slogan, "They argue, you decide."

Nielsen CEO Karthik Rao’s Promise Rings Hollow for Radio Broadcasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
"If Karthik Rao's quote is something more than puffery, he and his company need to show some love to the radio side of Nielsen's business."

Is AI Really the Fix for the Overload of Streaming Ads?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.
123...31Page 1 of 31

Breaking

iHeart Media Reshuffles Hot 99.5 and Z104.3 Lineups After Fred Show Launch

Music 0
"iHeart is clearly investing in Gomez, moving him into a higher-profile slot — a vote of confidence in his growing company role."

Provident Entertainment Promotes Josie Hardin and Reagan Hughes to Director Roles

Music 0
"A unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry."

‘Move the Sticks’ Podcast Officially Comes to an End

Sports 0
"It's been a fantastic run for the MTS podcast. Partnering with a respected colleague and friend on 1K+ episodes has been a career milestone."

Five ESPN Studio Programs Earn Best May Viewership Ever

Sports 0
"PTI led all studio shows with 703K viewers, its best May since 2019."