We really need to step up if we’re going to have another generation of radio listeners, regardless of the distribution system.
Over half of the study’s participants said they often or sometimes consume news from radio.
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you...
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo? How would you...
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be one of...
The technical aspects aren’t always easy.
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
