Dr. Ed Cohen

147 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Can Radio Capitalize on Netflix, Spotify ‘Streamflation’ Price Hikes?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Where does radio fit in with all this? It's still free.

The Self Inflicted Wound Public Broadcasting Continues to Create

Columns Dr. Ed Cohen Dr. Ed Cohen -
Some free advice: Don't tell listeners to find somewhere else to spend their valuable media time.

Is It Time for Cumulus Media to Sell Westwood One and Walk Away?

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If a buyer could be found that doesn't own local stations, the problem goes away.

Nielsen is the Umpire That Everybody Hates

Columns Dr. Ed Cohen Dr. Ed Cohen -
The genesis for this column came from two pieces published in the past week: one for video and one for audio.

Is Streaming Broken? AI Fraud at Deezer Makes the Case for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
Maybe music radio needs to be more vocal about what's going on in streaming. Music on the radio is real, and there are gatekeepers to ensure it stays that way.
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Breaking

NBC Sports Early NBA Playoff Viewership Delivering Big Numbers

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"Through four games, NBC and Peacock combined to average 5.0 million viewers. That's the strongest opening Sunday-Monday performance since 1995."

Stu Burguiere on ‘Predictible’ Debut: Media Still Trying to Figure Out How to Handle Prediction Markets

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"If you don’t know anything about prediction markets, that’s totally fine. You’re still going to get something out of this program."

SNY Mets Broadcaster Keith Hernandez Expects To Return May 4

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"It marks Hernandez's first appearance since undergoing back surgery on April 14."

Rebecca Kutler: MS NOW Must Create Digital Home for Its Non-Cable Fans

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"That audience is not necessarily going to find us on traditional cable, but we should build something that brings them into our community."