Peter Thiele

174 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Why News/Talk Radio Hosts Should Never Book Their Own Guests

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Too much familiarity can create an inside conversation that loyal P1 listeners will get but that will be difficult for non-regular listeners to follow. Our shows should always be designed around what the target audience is experiencing, discussing, and feeling.

News/Talk Radio vs. Social Media: Why We Have to Win the Race to Breaking News

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We live in an on-demand world. People expect immediate information, and with their cell phones, they can get it.

AM Radio Is on Life Support, and the FCC Helped Put It There

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AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Why Your News/Talk Radio Station’s Male Demo Craves Sports Talk

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It is estimated that 50-plus million Americans play fantasy football. Of that 50,000,000 figure, 65% are men. The players are affluent as well. These two stats mirror your audience.

Why News/Talk Radio Hosts Need to Rethink the ‘Expert Guest’ Obsession

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No listener remembers a dull interview with the mayor about the next city council meeting. No listener will stop you at the hardware store to compliment you on that great question about the new traffic circle. Make connections by sharing what makes you tick.
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Breaking

Inside The Daily Wire’s Plan Under New CEO Mike Richards

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"I was like, 'This is the greatest sandbox in the world.' If you're a creative person who likes running shows and businesses, this is the ultimate place to land. There's no one else that does what we do."

Why Chris Simms Has No Interest in Following the Traditional Sports Media Playbook

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"I was obsessed with football from an early age. Of course, I envisioned being the man and winning Super Bowls, never having to work again. That obviously didn't happen, but I knew media was an option."

Ed Levine Hands Galaxy Communications to Pamal Broadcasting, Bets on Events

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"Let me buy a really good or start a really good event, and then is there any local media I can add to it to make it better?'"

Steve Scully on Balancing Politics and Respect on “The Briefing” at SiriusXM

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""So when you try to understand the context of where we are today by understanding where we've been in the past, I think it makes it easier for many people to realize that, whatever you feel about the current political environment, this too is going to pass."