How News/Talk Radio Can Address America’s Growing Loneliness Epidemic
There is a significant portion of your audience that gets home on a Friday night and has no real human contact until they arrive at work on Monday. There is an opportunity for radio.
Why News/Talk Radio Hosts Need to Realize Transactional Relationships Are Killing Your Brand
Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.
Emery Songer’s Viral Video Captures the Heart of News/Talk Radio
If you have been given the microphone on a news/talk station, there are many very cool things about it. Emery's introspective musings are a reminder of the gift that you have as a host.
News/Talk Radio Burnout: When It’s Time to Walk Away
How do you reconnect with that first moment of love? If that love has changed, is it time to walk away on your own terms and divorce the industry?
How Storytelling By News/Talk Radio Hosts Can Transform Endorsement Spots
The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.