Many of us have not seen research in a while. I am going to give you some poor man tips for getting the pulse of your community.
Everyone hates listening to themselves. Everyone. Now, since that is a truth, we can all agree on why should you listen to yourself.
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
This is probably not the most eloquent or unique thing that you have read on the subject, but hopefully, it allows you to chew through a...
Allowing listeners on the air does provide a certain risk. It can even be dangerous, exciting, and fun.
Imagine being at a diner and a person coming up to greet you and a friend at a table. Do you leave the new person out? No, you...
I believe that every radio station has its own personality and feeling. I think that every programmer needs to find that station’s sound. As a PD, I generally...
There is a basic formula to tell a joke on the air. Most radio people are not that funny and there is a way to be hilarious!...
We all have told ourselves lies. I have lied to myself. It is so easy today.
The news/talk audience is getting older. This is somewhat self-inflicted. We are still doing our shows in the same template Rush Limbaugh innovated in 1987. Time to change it...
