Why News/Talk Radio Hosts Should Care More About Nielsen Than Instagram Likes
Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.
Radio Stations for Sale: How Profitability Is Reshaping Small Markets
Tradition is nice, but it is not necessarily embraced by advertisers or listeners.
Why News/Talk Radio Hosts Are Losing Focus in the Studio
Hosts and producers are so worried about missing a social media post, a text, a sext, or watching their DraftKings account. Let the studio be about radio.
Why News/Talk Radio Program Directors Should Stop Playing It Safe
News/talk radio needs to innovate and not just play protect-the-platform strategies. Focusing on content and the imagination of experimenting is key
What Stephen Colbert’s Cancelation Can Teach News/Talk Radio Hosts
If you are a news/talk host, your job is to tell the truth from your point of view. You don't want to be a parody of yourself.