Peter Thiele

153 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

How News/Talk Radio Imaging Can Fix the Format’s Cume Crisis

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The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

News/Talk Radio and the On-Demand Problem No One Has Solved Yet

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One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.

What Fox News, CNN, and Newsmax Can Teach News/Talk Radio About Guest Booking

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Treat every moment on your station or show as a precious commodity.

How to Refresh Your Morning Show Before Management Does It for You

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I hate to hit you with this truth bomb: we are all replaceable. It is show business.

Why News/Talk Radio Is Shrinking — and How to Fix It

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Hey, news/talk — if your focus is on pleasing the people who have been there since the ’90s, you will always be shrinking.
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Breaking

LIV Golf Reportedly Seeking Private Investment for League Survival

Sports 0
"Currently, LIV Golf claims it can reach profitability in just 20 months should it secure the full $250 million. However, if LIV does not, reporting states the league will be reliant on “rising team values and a new media rights deal” in order to reach profitability."

NPR Offering Buyouts to 300 Employees, Looking to Cut $8 Million From Budget

News 0
"The extraordinary generosity of donors across the nation has really mitigated some of the hardest impacts of the loss of federal funding. I am relieved that that is the case."

Screamin’ Scott Randall Takes Over Mornings at Detroit’s WCSX-FM

Music 0
"Screamin' Scott understands the DNA of Detroit rock radio better than almost anyone."

Libsyn Names Todd Pringle as Vice President of Product

Business 0
Libsyn has a new Vice President of Product. Todd...