Peter Thiele

170 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Why News/Talk Radio Hosts Need to Rethink the ‘Expert Guest’ Obsession

Columns Peter Thiele Peter Thiele -
No listener remembers a dull interview with the mayor about the next city council meeting. No listener will stop you at the hardware store to compliment you on that great question about the new traffic circle. Make connections by sharing what makes you tick.

Why News/Talk Radio Hosts Must Guard Against Confirmation Bias

Columns Peter Thiele Peter Thiele -
Develop your own thoughts, observations, and opinions. You are being paid to provide originality. People love your show because of you. Be that thought leader.

What Every Radio Professional Should Know About Severance Agreements

Columns Peter Thiele Peter Thiele -
I have been downsized and fired. I know your emotions. You have every right in the world to be angry. Here is the truth: it doesn't help you to disparage your former employer.

A Defense of iHeartMedia’s Bob Pittman and Cumulus’ Mary Berner

Columns Peter Thiele Peter Thiele -
Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.

Why Every News/Talk Radio Station Can’t Follow the Pittsburgh Steelers’ Lead

Columns Peter Thiele Peter Thiele -
In the last decade or so, the Steelers had a winning record and likely made the playoffs. Sadly, the Steelers are not ready for a Super Bowl run. How about your show? Is it competitive? Is it a winner?
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Breaking

New Point-to-Point Marketing, Strategic Solutions Research Data Shows Why Podcast Listeners Tune Into Favorite Shows

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"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."

60 Minutes Ratings Drop 21% in 59th Season Premiere

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The 25-54 demographic dropped 33%.

Ryan Clark Feared Not Being Content With Debut Of The Pivot Sports Program

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"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."

Townsquare Media Exec Kelly Quinn to Exit

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"It feels surreal to even be typing this, but the timing is right to close this chapter."