Why News/Talk Radio Hosts Should Never Book Their Own Guests
Too much familiarity can create an inside conversation that loyal P1 listeners will get but that will be difficult for non-regular listeners to follow. Our shows should always be designed around what the target audience is experiencing, discussing, and feeling.
News/Talk Radio vs. Social Media: Why We Have to Win the Race to Breaking News
We live in an on-demand world. People expect immediate information, and with their cell phones, they can get it.
AM Radio Is on Life Support, and the FCC Helped Put It There
AM's demise is connected to terrible content. Can AM rise again? It's all about content.
Why Your News/Talk Radio Station’s Male Demo Craves Sports Talk
It is estimated that 50-plus million Americans play fantasy football. Of that 50,000,000 figure, 65% are men. The players are affluent as well. These two stats mirror your audience.
Why News/Talk Radio Hosts Need to Rethink the ‘Expert Guest’ Obsession
No listener remembers a dull interview with the mayor about the next city council meeting. No listener will stop you at the hardware store to compliment you on that great question about the new traffic circle. Make connections by sharing what makes you tick.