An estimated $821 million is forecasted to be spent in Arizona alone.
According to AdImpact, an ad-tracking firm, the 2024 federal election cycle is already surpassing the 2020 cycle by $200 million. As of May 26, a total...
"We believe that through careful analysis of the data we can guide future iterations to be more accurate."
Several factors could play into the rise of the political advertising amount, which hit $8.9 billion in 2022.