“We believe there’s an increasing likelihood that national brands start spending more aggressively on advertising in [the second half of 2023, especially in fourth quarter]..."
The time American consumers spend with AM/FM radio was estimated at only 7% of daily media time, whereas the actual figure was significantly higher at 15%.
Musk's tweet on Sunday, in response to Reuters, indicates that the expected increase in advertising revenue for June did not happen as anticipated.
For agency buyers, AM/FM radio tied with social media as the most used media channel.
She has been restricted from pursuing advertising deals that could conflict with NBCUniversal's interests, at least during the initial phase of her tenure.
The updated FTC guidelines encompass an expanded definition of endorsements, now including fake reviews, virtual influencers, and social media tags within its regulatory framework.
The PwC report notes that US radio ad revenues have not fully recovered to pre-pandemic levels, despite the boost from political advertising.
"The number of advertisers on CNN decreased by 23% during the first four months of 2023."
Advertising intelligence firm Vivvix has released an analysis of the top radio advertisers of 2022. Procter & Gamble maintained its position as the top parent company...
"Our podcasting provides fresh customers.”