The impact of the glitch resulted in smaller brands overspending by tens of thousands of dollars, while larger brands experienced overspending in the hundreds of thousands...
In total, the biggest podcast ad buyers spent over $141 million during Q1, as reported by Magellan AI's data.
Wren also discussed a recent deal with Microsoft to explore opportunities utilizing generative artificial intelligence (GAI).
The service will provide broadcasters with insights from local audiences across both streaming apps and linear television.
This means that approximately 55% of media budgets were wasted on under-optimized creative ads in 2022.
Last year, Meta began trials on these controls in the form of filters to prevent risky ad placements.
"While we expect local TV advertising will decline during a recession, we expect the industry will benefit from easier year-over-year comparisons as the year progresses..."
This includes details like the listener's location, time of day, type of app or platform they are using, the type of activity engaged in while listening,...
"We're taking radio to new levels of engagement, enabling advertisers to reach a captive audience in a way that has never been possible before."
"People are absolutely in the habit of listening to audio streaming, and virtually everybody that's listened last month has listened last week.”