The NAB pointed to data from the Congressional Budget Office that estimates the cost closer to $198 million in 2023.
That 45% number is tied for the fourth quarter of 2019 as the highest percentage in recent years.
AM/FM radio continues to be a popular choice for daily audio consumption, making up 37% of the total share.
According to Nielsen’s Q2 2023 Total Audience Report, AM/FM radio’s (18–49) average audience is now +5 percent greater than television.
The study shows that among U.S. drivers, 59% of all audio time spent in cars is with AM/FM Radio, while 85% of ad-supported listening happens on...
A recent Vivvix/Kantar study shows that less than 1% of movie marketing budgets are spent on audio advertising.
The time American consumers spend with AM/FM radio was estimated at only 7% of daily media time, whereas the actual figure was significantly higher at 15%.
For agency buyers, AM/FM radio tied with social media as the most used media channel.
Men aged 55-64 dedicate 60% of their audio time to AM/FM radio, while men aged 18-24 spend only 11% of their audio time on the same...
It’s also critical to look ahead, rather than behind, and realize that while the competition is greater for ears and ad dollars.