“We thank these 225 members of the House for their unwavering support, helping to safeguard the future of local broadcasting and our commitment to serving the...
Podcasts saw the biggest jump, elevating from 27% in 2020 to 47% in 2024.
In rural areas, 43% of time spent with audio was with AM/FM radio, compared to 36% for suburban and 34% for urban dwellers.
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”
In total, 13% of time spent listening is spent with AM/FM streams in people 13+. That figure represents a jump up from 6% in 2015.
The NAB pointed to data from the Congressional Budget Office that estimates the cost closer to $198 million in 2023.
That 45% number is tied for the fourth quarter of 2019 as the highest percentage in recent years.
AM/FM radio continues to be a popular choice for daily audio consumption, making up 37% of the total share.
According to Nielsen’s Q2 2023 Total Audience Report, AM/FM radio’s (18–49) average audience is now +5 percent greater than television.
The study shows that among U.S. drivers, 59% of all audio time spent in cars is with AM/FM Radio, while 85% of ad-supported listening happens on...