Even if radio companies don’t outright cut Nielsen’s PPM service, they should at least demand improvements to the system.
Here’s a strategic plan to help the radio broadcasting industry navigate challenges, retain audiences, and increase revenues.
For people who need to communicate with audiences for a living, whether as a politician, musical talent, actor, or radio personality, being authentic is the key...
CNN isn’t just the third-place cable news network; it’s the second-place liberal, “anti-Trump” network. Fox has more viewers than CNN and MSNBC combined.
It’s a long way from managing billion-dollar funds to programming local radio stations. It’s hard to imagine Soros getting involved in the day-to-day issues of radio...
It’s one thing to make those deals knowing that the games are also broadcast on television, which doesn’t compete directly with the radio broadcasts. It’s another...
“I understand the paranoia. It is well placed. There easily could be job losses down the road, but there could be job gains down the road,...
For the first time, my values are in conflict.
Without a doubt, revenue provided by the broadcast networks is critical to the NFL’s business model and other sports leagues. However, without fans, there are no...
The world, the industry, and the company Mason successfully rescued have immensely changed since he left CBS Radio.