"The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner."
New research from Lumen Research and Dentsu shows audio advertising captures the attention of the audience more effectively than other forms of media.
61% of marketers have identified improving full-funnel media investment as a high or critical priority for the next 12 months.
The move comes amid a growing trend among marketers to utilize sound as a crucial element in their branding strategies.
Factors contributing to the slowdown included economic uncertainty, geopolitical unrest, changes in the regulatory environment, as well as privacy-driven, and other addressability changes.
Even Gen Z audio consumers, who are known for favoring their mobile phones for audio consumption, spent 33% of their ad-supported audio time on a daily...
“There's something about removing the screen that creates more of a personal connection with the brand.”
This includes details like the listener's location, time of day, type of app or platform they are using, the type of activity engaged in while listening,...
75% of listeners are open to listening to ads on digital audio if the tone fits what they’re doing at the time.
“This new tool changes the future and opens up endless possibilities."