Radio is seeing a drop-off, but audio consumption isn't in the same boat, and that's a key distinction going forward.
Currently, 20% of Spotify listening time is devoted to spoken word, a substantial increase from just 2.2% in 2017.
Men aged 55-64 dedicate 60% of their audio time to AM/FM radio, while men aged 18-24 spend only 11% of their audio time on the same...
“We have seen the television evolve from a video-only ‘watching’ device to an internet-connected, multi-media device that delivers audio content as well.”
“While quick-bite shows might’ve been the way listeners were originally hooked, the latest data shows daily listening has doubled since 2017."