"90% of Americans listen to iHeart broadcast radio stations every month. To put that in context, the biggest TV network reaches less than 40% of Americans...
"Our podcasting provides fresh customers.”
“I don’t understand this, like how are people talking about podcasting is not growing?”
The company aims to provide investment and growth opportunities to its portfolio companies, supporting their expansion into other areas beyond audio...
“I genuinely think podcast branded content is maybe the most powerful tool in marketing today.”
Other top-ranked publishers included Wondery, NPR, The New York Times, and NBC News.
This survey follows YouTube's recent move to make podcasting more accessible to its users with the launch of podcasts on the YouTube Music app.
iHeartMedia reported a first quarter operating loss of $48.9 million compared to operating income of $12.3 million in Q1 2022.
“We’ve seen not just more advertisers, but more experienced advertisers booking podcast campaigns through the self-serve platform."
“iHeartMedia’s B2B Podcast Network brings this highly strategic audience into focus and provides the platform brands need to access them authentically.”
