“I used to joke that brands spent more money marketing hamburgers than politicians spent campaigning to run a nation, but that's no longer the case.”
“We believe there’s an increasing likelihood that national brands start spending more aggressively on advertising in [the second half of 2023, especially in fourth quarter]..."
"I'm invigorated to join an organization that functions at such a high level of public service and community engagement."
The station will feature a completely syndicated lineup of mostly shows from Premiere Networks.
The PwC report notes that US radio ad revenues have not fully recovered to pre-pandemic levels, despite the boost from political advertising.
Curran will be succeeding the long-time veteran Tripp Eldredge, who will continue serving as Chairman.
She will serve as the producer of both the Wake Up Call and The Bill Handel Show.
"90% of Americans listen to iHeart broadcast radio stations every month. To put that in context, the biggest TV network reaches less than 40% of Americans...
"Our podcasting provides fresh customers.”
“I don’t understand this, like how are people talking about podcasting is not growing?”