In 2022, NBCU reported securing $7 billion in upfront deals across broadcast, cable, and digital platforms.
She has been restricted from pursuing advertising deals that could conflict with NBCUniversal's interests, at least during the initial phase of her tenure.
"Through cross-industry partnerships with leading programmers, we hope to build a more scalable TV advertising ecosystem..."
“Thoughtfully developing partnerships is a key component of our business strategy."
Publishers are apprehensive that these AI programs could potentially undermine their business models.
Benarroch joined NBCUniversal in 2018, bringing with him over six years of experience from his tenure at Facebook as its director of communications.
According to an estimate by Fidelity, Twitter’s value has dropped to approximately $15 billion, which is about a third of the $44 billion Elon Musk and...
"I don’t think anybody should take a lot of joy from seeing people’s downfalls.”
Yaccarino has been with NBCUniversal for over a decade and is a well-known figure in the advertising industry.
Marshall joined NBCUniversal in 2018 as the president of advertising sales and partnerships.