Over half of the study’s participants said they often or sometimes consume news from radio.
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you...
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
For the first time in a case against former President Donald Trump, there were cameras in the courtroom.
No other format has this issue at this level of magnitude.
Weather Channel delivered its most-watched week in 11 months — since Hurricane Ian hit Florida on Sep. 28, 2022.