"The study shows thirteen markets that have at least 40% of listeners using AM radio. Ten of them are in the Midwest."
Let’s consider the potential reasons for differences in results between the paper diary and an online version.
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near future, perhaps...
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as...
In the latter half of 2022, cord-cutters became the majority as cable and satellite TV subscribers dropped to 48%.
"Trust and transparency throughout the buying and selling process is paramount."
“We’ve seen not just more advertisers, but more experienced advertisers booking podcast campaigns through the self-serve platform."
Nielsen disagrees with the group's premise that data from set-top boxes (STBs) and smart TVs is superior to panel-based data.
The reinstatement comes after a 19-month period during which Nielsen's accreditation was revoked due to non-compliance issues.
"At the end of the day, I think staying true to what we've always been, which is the best estimate of what the audience is actually...