Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage.
Over half of the study’s participants said they often or sometimes consume news from radio.
RADAR was founded in 1972 as a method of measurement for network ad buyers to ensure their spots were running as promised.
According to Nielsen’s Q2 2023 Total Audience Report, AM/FM radio’s (18–49) average audience is now +5 percent greater than television.
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
Jansen has more the three decades of experience in the executive suit, serving as the CFO for several Fortune 500 companies, including Delta Airlines and Amazon,...
The technical aspects aren’t always easy.
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
While the numbers are encouraging, the figures do represent a year-over-year decrease.
"Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond."