This year, YouTube's ad revenue is projected to grow by four percent, reaching a total of $30.4 billion.
"Our podcasting provides fresh customers.”
The objective was to explore different models that would enable the BBC to tap into the global podcast market.
The monthly cost will range from $6.99 for the cheapest plan to $19.99 for the most expensive, potentially making it the priciest podcast subscription plan available.
The exact financial details of the acquisition are still being determined, as Rumble disclosed in a filing with the Securities and Exchange Commission.
"Research has found host-read ads to be particularly effective in generating an emotional connection with listeners, this suggests an opportunity for both the digital audio industry...
The ratings will allow advertisers to bring more ad dollars to shows deemed safe and responsible, while also avoiding other content with brand-safety concerns.
Other top-ranked publishers included Wondery, NPR, The New York Times, and NBC News.
Miranda Kennedy will be starting her new position at Vox Media on May 30th, after spending more than 15 years at NPR.
The median age of podcast listeners is 34, indicating a younger demographic than traditional AM/FM radio and linear TV audiences.
