Over half of the study’s participants said they often or sometimes consume news from radio.
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you...
RADAR was founded in 1972 as a method of measurement for network ad buyers to ensure their spots were running as promised.
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
The technical aspects aren’t always easy.
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
No other format has this issue at this level of magnitude.
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.