Americans understand there is fake news. What they consider “fake” usually conforms to their pre-conceived political views.
There are three tools that local hosts can use to their advantage to cut through, and they cost $0.
Everyone hates listening to themselves. Everyone. Now, since that is a truth, we can all agree on why should you listen to yourself.
There’s always that fine line between helping the bottom line and doing what’s in the best interests of the station, and ultimately the listener.
This is probably not the most eloquent or unique thing that you have read on the subject, but hopefully, it allows you to chew through a...
Solo interviews are what I love most about the radio format; and in my opinion, it’s what separates radio from local or cable news.
"You handle cancer in a way that truly inspires me."
The overwhelming majority of listeners are never going to be upset when you share important life moments with them. It makes you more relatable as a...
Allowing listeners on the air does provide a certain risk. It can even be dangerous, exciting, and fun.
“WTOP, KCBS and KSL were the format’s big winners.”