CBS News has announced an upcoming rebrand of its streaming network and will double the amount of live hours in the process.
On Monday, April 22nd, CBS News Streaming Network will become CBS News 24/7. The network will add new programming as it comes under the full control of the division’s President and CEO Wendy McMahon.
“CBS News 24/7 is a decidedly ambitious evolution of our streaming efforts,” said McMahon. “Data backs up our bet on a fresh, timely, and distinctive approach to breaking news and live coverage. Our audiences crave it, and we’re in the best position to deliver it.”
The network will add a show with John Dickerson called The Daily Report, as well as an extended edition of America Decides on the date of the rebranding. CBS News Roundup and CBS News Confirmed will each be added later this year.
Several “hub” cities will help contribute content to the streaming network. Those hubs will include Cleveland, Columbus, Des Moines, Houston, Kansas City, Las Vegas, Nashville, New Orleans, Phoenix, Raleigh, St. Louis, San Antonio, and Tampa.
“These news hubs will help us overall respond to stories faster during breaking news simply because we will have people there,” Senior Vice President of Domestic Newsgathering Terri Stewart told CNN’s Oliver Darcy. “Our national movement of community journalism is in response to population shifts across the country, and it’s an extension of what we did at CBS Stations to turn neighborhoods into newsrooms.”
