Comcast has announced plans to split the company into two. NBCUniversal will largely take the media assets, while Comcast will retain the technology and...
“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”
"We’ve built new tech capabilities over the last several years that have enabled us to both deepen our relationships with the listeners and communities who depend on us and improve the support we provide to our sellers. We’re now moving to scale this approach, implementing structural changes within our Programming organization and expanding responsibilities for key leaders."
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
"Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement."
"His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide."