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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

What Shinedown Can Teach Media Professionals About Audience Connection

Columns Jason Barrett Jason Barrett -
“Too many personalities, programmers, managers, and executives view the audience as data.”

ESPN Reportedly Cutting Good Morning Football’s Syndicated Edition After Two Seasons

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"The syndicated version extended the show's reach beyond NFL Network to streaming and local broadcast audiences."

The Radio Industry Has a Bigger Internal Than External PR Problem

Columns Jason Barrett Jason Barrett -
"The industry needs people with talent and passion who are focused on solutions, not individuals stealing paychecks, doing damage from the inside out."

Every 2026 Barrett Media Audio Summit Session is Now Available on YouTube

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"If you log on to our YouTube channel, search 2026 Barrett Media Audio Summit under our videos followed by the name of each session."

The Big 12 Didn’t Land a Monster Deal — It Sold Its Soul for Peanuts

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"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
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Breaking

Pat McAfee Announces Release Of Upcoming Album “The Diary Of A Polarizing Figure”

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"For as long as I can remember my mere existence has made people hate my guts. I’ve been writing songs about it for 20yrs & it’s time to let them aht."

Audacy Announces SportsRadio 610 Rebranding As 95.7 The Fan Beginning August 13

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"Sports Radio 610, we're growing. You heard it in the promo, and you're going to hear it a lot from us as we get to this August 13th date, and as we go beyond it. We're becoming louder, clearer, and better than ever."

Jemele Hill: Journalism Continues To Be Phased Out In Sports Broadcasting

Sports 0
"In an attention economy, what matters is who can draw the attention. Sometimes it doesn't matter often whether it's good attention or bad attention. If you can captivate audience, that is what your biggest selling point will be."

KBAY Bay Country Moves to 98.5 FM Officially

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"The San Francisco Bay Area has long been underserved by a major country station, and we're ready to fill that void,"