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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Sports Teams Are Making the Same AI Mistake Newspapers Made With the Internet

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"The sports franchises making public pledges against AI creative tools are not protecting their authenticity. They're protecting a comfort zone that has an expiration date."

Amazon Makes Major Sports Advertising Push During 2026 Upfront Season

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"Amazon believes its data and shopping tools create advantages traditional broadcasters cannot match."

Eric Spitz to Receive the 2026 Mark Chernoff Award, 6 More Summit Speakers Announced

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"Tickets, hotel information, and sponsorship details are available in the Summit section on BarrettMedia.com."

Skip Bayless Calls ESPN, Stephen A. Smith Reunion His Career ‘Rebirth’

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"It was just a restart of the greatest thing that has ever happened to me in my lifetime, my on-air chemistry…with Stephen A. Smith."

The NFL Schedule Release Rewards Brands That Own the Moment

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"The NFL doesn't need you to make it interesting. It already is."
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Radio Weighs in on What Drake’s Iceman Must Deliver

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"Drake needs to take back the crown. Hip Hop's been a little slow on the massive hits so far this year."

Mark Cuban’s Warning About NFL Greed Is More Relevant Than Ever

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"The NFL isn’t collapsing anytime soon but eventually every empire starts believing the audience will tolerate absolutely anything forever."

What the NFL Schedule Release Teaches News/Talk Radio About Content

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Outside of Election Day, there are very few tentpole moments that are built, teased, and anticipated days or weeks in advance. However, the material exists. We just need to find it and be prepared for it, because the institutions themselves aren't going to hype it up.

Lou Brutus Reflects on 30 Years of Hard Drive and Rock Radio

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“I used to have Professional Music Fan on my cards. It was the best answer when people asked what I did for a living. I could explain that I am a music fan who went pro.”