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700 WLW Dominates in Cincinnati Winter Ratings Book

“Mornings produced the highest share on the station, delivering a massive 17.2 share among Persons 35-64.”

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700 WLW has been a ratings powerhouse for decades in Cincinnati. The 2024 winter ratings book shows that status isn’t in jeopardy.

Cincinnati’s dominant news/talk brand finished the quarter as the top rated station in weekday prime (M-F, 6a-7p) among Persons 35-64 with a 14.3 share. With Persons 25-54, WLW finished fifth with a 5.9 share.

Individually, mornings produced the highest share on the station. Mike McConnell, who hosts from 5a-9a, and the first hour of Scott Sloan’s midday show make up the 6a-10a daypart. Those two combined to deliver a massive 17.2 share among Persons 35-64, topping the market. With Persons 25-54, the daypart pulled a 9.4 share, good for third in the market.

Middays saw another strong performance between the final two hours of Sloan’s program and Bill Cunningham (12p-3p). WLW finished second with Persons 35-64 with a 14.0 share. In the Persons 25-54 demo, the 4.3 share it featured earned a seventh-place showing.

Afternoons (3-7p) featured Eddie Fingers & Rocky Boiman from 3p-6p, and the first hour of Lance McAllister’s sports-focused program. Collectively the two shows grabbed the top spot in the market with a 12.1 share with Persons 35-64. They ranked eight with a 4.5 share among Persons 25-54.

For the full week (M-Su, 6a-12a), 700 WLW earned a 13.2 share with Persons 35-64, ranking first. In the Persons 25-54 demo, the station tied for fifth with a 5.4 share.

iHeartMedia-owned sister station 55KRC earned a 3.4 share for the quarter in weekday prime (M-F, 6a-7p) with Persons 35-64. That figure represented a tie for 10th place. With Persons 25-54, the station landed a 2.0 share.

Brian Thomas hosts morning drive, with the first hour of The Glenn Beck Program ending the 6-10a daypart. The station earned a 3.1 share during the four-hour window, finishing tied for 10th with Persons 35-64. It garnered a 2.2 share in the Persons 25-54 demo to finish tied for 13th.

Middays (10a-3p) are split between Beck’s program and The Clay Travis & Buck Sexton Show. The two national program combined to record a 4.7 share, representing a seventh-place finish with Persons 35-64. Among Persons 25-54, the daypart saw a 2.5 share.

In afternoons, The Sean Hannity Show airs from 3p-6p, with the one-hour Simply Money rounding out the daypart. The timeslot finished tied for 10th with a 3.4 share with Persons 35-64, slipping to a 1.2 share among Persons 25-54.

The station finished 11th for the full week (M-SU, 6a-Mid) with Persons 35-64 with a 2.9 share. It earned a 1.5 share in the Persons 25-54 sector to rank tied for 17th.

Ratings reports and analysis are written by BNM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways media research can benefit your station and cut through the noise by clicking here.

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Michael Knowles: Media Matters Tried to Get Me Fired 228 Times

“Daily Wire and Westwood One host Michael Knowles addressed the Media Matters layoffs during his program on Thursday.”

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Media Matters laid off more than a dozen staffers on Thursday. The layoffs come following a lawsuit months ago from X owner and businessman Elon Musk. In addition, digital media outlets continue to struggle with a declining advertising market amid reduced online traffic.

Media Matters president Angelo Carusone said in a statement, “We’re confronting a legal assault on multiple fronts. Given how rapidly the media landscape is shifting, we need to be extremely intentional about how we allocate resources in order to stay effective. Nobody does what Media Matters does. So, we’re taking this action now to ensure that we are sustainable, sturdy and successful for whatever lies ahead.”

Daily Wire and Westwood One host Michael Knowles responded to the news during his show on Thursday. Knowles said the news was a little personal for him. He claimed Media Matters tried getting him fired 228 times. Knowles based that number off of the number of articles under his section on the Media Matters website.

Knowles read a tweet from Ari Drennen, which confirmed the company had parted ways with staffers. Drennen’s tweet ended by saying “it should worry you that any billionaire could do this to any outlet at any time for any reason. It’s a sad day for free speech.” That last line drew a witty response from Knowles.

“Media Matters is a billionaire funded company that exists strictly to get people fired for saying things that the billionaire liberals don’t like,” said Knowles. “The irony is very great.”

Knowles acknowledged that he doesn’t like seeing people lose their jobs. However, he mentioned that many at the outlet have strange views of the world, and they’ll now have to figure out their next steps.

“The Media Matters people will be alright’, added Knowles. “Right now, they’re all wrong, so I hope they all end up alright. I hope that they decide to turn their attentions, their lives, and their labor toward more edifying pursuits than trying to get me fired, two hundred and twenty eight times, none yet successful.”

Among those leaving the company include Katherine Abughazaleh, Ethan Colier, Alex Paterson, Alex Novell, and Carl Evans.

Media Matters formed in 2004 under activist David Brock.

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GBH Layoffs Claim 4% of Work Force

“13 different departments throughout GBH were impacted by the layoffs.”

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Photo Credit: WGBH

31 employees have been laid off at GBH. Management warned staff about potential job cuts due to a significant budget deficit back in March. The cuts represent 4% of the outlet’s work force. Among the affected are approximately 10% of GBH’s News department.

CEO Susan Goldberg addressed the layoffs in an email to staff, stating “We made these hard choices only after implementing a range of other cost-saving measures and operating efficiencies. The basic reason for these reductions is simple: revenues are flat and the cost of doing business has gone up. A lot.”

GBH, a major producer of public media content, is facing a $7 million budget gap. Goldberg announced that popular local television programs such as Greater Boston, Talking Politics, and Basic Black would no longer be produced for TV due to changing viewer habits and declining viewership. However, the shows will be reimagined as digital-first programming.

13 different departments throughout GBH were impacted by the layoffs according to Goldberg’s email. It is unclear if there will be further cost-cutting measures in the future.

Zoe Mathews, a union steward for the newsroom, expressed surprise and disappointment at the sudden layoffs especially since discussions with the union during recent all-staff meetings held by organization leadership did not occur.

“Over the course of the past few months, when we have had all-staff meetings with organization leadership, we in the newsroom were not unaware of the financial situation at GBH, but I’m shocked that management has decided to make cuts from the newsroom and not explore other options,” said Mathews.

The GBH layoffs come one month after Boston’s other NPR station WBUR announced cuts of up to 14% of its staff. Those moves were said to be necessary due to a steep decline in on-air sponsorships.

Goldberg’s announcement did not mention any changes to flagship programs such as FRONTLINE, NOVA, Antiques Roadshow or Masterpiece. GBH is also known for producing popular children’s programs for public broadcasting. The news comes shortly after the announcement of GBH News’ General Manager Pam Johnston’s resignation at the end of the month.

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Former KLIN Hosts Jack Riggins and Dan Parsons Involved in Defamation Lawsuit

“Riggins’ 16-page complaint accused Parsons of attacking his personal and professional character through a series of tweets on X.”

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The heated battle between conservative talk radio hosts Jack Riggins and Dan Parsons continued in court yesterday. The controversy started when Parsons replaced Riggins on KLIN in 2023. Parsons then made several defamatory statements about Riggins on X, which led to Riggins filing a lawsuit against Parsons.

Riggins’ 16-page complaint accuses Parsons of attacking his personal and professional character through a series of tweets on X. Parsons hosted “The Dan Parsons Show,” which promoted “truth over tribalism” in contrast to Riggins’ hyper-conservative program, for 10 months until his abrupt termination in March.

In response to his firing, Parsons took to social media to detail the end of his contract. He mentioned that he replaced Riggins, who was allegedly fired after an anonymous woman accused a state lawmaker of sexual assault while live on air. However, Riggins denies these claims. He insists that he fulfilled his contractual obligation with the station before leaving.

Riggins’ lawsuit addressed three other posts by Parsons claiming that Riggins was fired from KLIN. An opportunity to say goodbye to listeners before leaving the station was one of the issues in question. He claims Parsons defamed him over it and placed him in a false light.

Broadcast House GM Ami Graham, said neither Riggins nor Parsons were radio station employees. They were contracted hosts to KLIN, and have since completed their agreements with the station.

Parsons responded to the lawsuit by stating that he is seeking legal counsel and will address it soon. Meanwhile, KLIN has replaced Parsons’ show with “Drive Time Nebraska” hosted by Doug Fitzgerald. Fitzgerald previously worked as a fill-in host at the station.

The legal battle between public figures may prove difficult for Riggins to win. He must prove that Parsons acted with “actual malice” in making defamatory statements. This means he will have to show that Parsons knew the information was false when he made it public.

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