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KMOX, 97.1 FM Talk Involved in Tight Race in St. Louis Winter Ratings Book

“The winter ratings period in St. Louis showcased the strength of the News/Talk format.”

Barrett News Media

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St. Louis has long been a strong news/talk radio city, served by brands such as Audacy’s KMOX and 97.1 FM Talk, and The Big 550 KTRS. The winter ratings period showcased the strength of the format with both KMOX and 97.1 FM Talk involved in a close race. Both stations are owned and operated by Audacy.

Starting with weekday prime (M-F, 6a-7p), KMOX saw its strongest ratings in the Persons 35-64 demographic with a 3.6 share, good for 11th place. When the station’s stream is added, the share rises to 4.1 in the demo. The station finished with a 2.5 share with Persons 25-54, earning a slightly higher share with Men 25-54 with a 2.9.

The Dave Glover Show, which airs from 2p-6p, earned the highest share on the station, finishing the quarter with a 4.1 in the Persons 35-64 sector. That number rises to a 4.5 share with the station’s stream added in. An identical 2.9 share was recorded in both Persons 25-54 and Men 25-54.

Total Information AM — hosted by Debbie Monterrey and Tom Ackerman — airs from 5a-10a on the Audacy-owned station. In the Persons 35-64 demo, Monterry and Ackerman produced a 3.8, which earned them a 10th place tie. With the station’s stream included, the figure grows to a 4.0 share. Total Information AM earned strong marks with Men 25-54, earning an 8th-place finish with a 3.4 share (3.6 with stream included). Among Persons 25-54, the show delivered a 2.5 share (2.6 with stream).

The Chris and Amy Show — featuring Chris Rongey and Amy Marxkors — is heard weekdays from 10a-2p on KMOX. With the Persons 35-64 demographic, the program recorded a 3.6 share. Chris and Amy also performed well with Men 25-54 sector, snagging a 12th-place finish with a 3.0 share. In the Persons 25-54 category, the program earned a 2.2 share.

For the full week (M-Su, 6a-12a), KMOX finished 12th with Persons 35-64 (3.3), tied for 12th with Men 25-54 (2.8), and 16th with Persons 25-54 (2.3).

Sister station 97.1 FM Talk meanwhile also enjoyed a strong showing in the winter ratings period. The station earned a 3.4 share with Persons 35-64 and Men 25-54 in the weekday prime (M-F, 6a-7p) category. That placed them 12th and 10th, respectively. In the Men 25-54 sector, the station’s share rises to a 3.9 share with the stream included. 97.1 FM Talk also attained a 3.7 in the Persons 35-64 demo, and a 2.1 with Persons 25-54. An additional three tenths of a share gets tacked on when streaming figures are added for both demos.

Middays was the biggest winner for the station. The nationally syndicated Brian Kilmeade Show heard from 9a-12p, and the first two hours of The Annie Frey Show occupy the daypart. During the 10a-2p window, the station produced a 5.2 share with Men 25-54, rising to a 5.4 with streaming. Among Persons 35-64, the daypart popped a 4.0 (4.2 with streaming included), good for 10th. It also ranked 10th with Persons 25-54 with a 3.4 share, finishing with a 3.7 once streaming is added.

The majority of the morning daypart features The Marc Cox Morning Show — which airs from 5a-9a. The first hour of The Brian Kilmeade Show also straddles the daypart. From 6a-10a, 97.1 FM Talk earned a 3.1 share (Persons 35-64), a 1.7 share (Persons 25-54), and a 2.4 share (Men 25-54). With streaming figures included, the numbers rise to a 4.1 share (Persons 35-64), a 2.5 share (Persons 25-54), and a 3.6 share (Men 25-54).

The final hour of The Annie Frey Show wades into the afternoon drive daypart, with the rest of the timeslot featuring The Mark Reardon Show. The station saw its best performance from the Persons 35-64 demographic with a 3.5 share (3.6 with streaming included). Meanwhile, the daypart scored a 2.7 share in the Men 25-54 demo, and a 1.7 share in the Persons 25-54 category.

For the full week (M-Su, 6a-12a), the station saw identical 2.8 shares with Persons 35-64 and Men 25-54. With Persons 25-54, the number drops to a 1.7 share. Adding streaming to the mix, the figures jump to a 3.1 (both Persons 35-64 and Men 25-54) and a 1.9 (Persons 25-54)

Ratings data for The Big 550 KTRS and NewsTalk STL was not available.

Ratings reports and analysis are written by BNM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways media research can benefit your station and cut through the noise by clicking here.

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News Radio

77 WABC Cancels The Rudy Giuliani Show After Continued Discussion of 2020 Election Results

“We’re not going to talk about fallacies of the November 2020 election. We warned him once. We warned him twice.”

Barrett News Media

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A photo of Rudy Giuliani
(Photo: BRENDAN MCDERMID | REUTERS)

According to a report from The New York Times, 77 WABC has ended the afternoon show hosted by former New York Mayor and Donald Trump attorney Rudy Giuliani.

The program — heard from 3-4 PM ET — was hosted by Curtis Sliwa Friday, but still used The Rudy Giuliani Show branding.

According to the Times report, station owner John Catsimatidis had continually told the former New York mayor not to air discussions about the 2020 presidential election, which Rudy Giuliani has continually shared he did not believe the results were valid. He has been criminally charged in both Georgia and Arizona for his role in attempting to overturn the results that went against the former President.

“We’re not going to talk about fallacies of the November 2020 election. We warned him once. We warned him twice,” Catsimatidis told the newspaper. “And I get a text from him last night, and I get a text from him this morning that he refuses not to talk about it. So, he left me no option. I suspended him.”

While he noted he “liked the guy as a person,” Catsimatidis said he couldn’t allow the former New York mayor “to cross that line.”

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News Radio

KNX News Morning Co-Host Jennifer York Departs

Brand Manager Alex Silverman shared that York was exiting the station to follow “her calling to become a full-time therapist.”

Barrett News Media

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A photo of Jennifer York
(Photo: Jennifer York)

After more than a decade with the station, Jennifer York is departing her morning show co-host role on KNX News.

York began her media career at Good Morning America as a producer, before departing the field to work as a musician at Disneyland. She later began her traffic report career at KFWB and KTLA before joining KFSH. She ultimately landed at KNX News in 2012 and worked alongside Dick Helton until his 2022 retirement. She was then paired with Vicky Moore and Mike Simpson for a revamped LA’s Morning News.

Brand Manager Alex Silverman shared that York was exiting the station to follow “her calling to become a full-time therapist.”

“GOOD LUCK to an amazing colleague and better human!,” he wrote in a social media post.

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News Radio

Mark Arum: I’d Love to Be a College Commencement Speaker

“You don’t have to pay for lodging, food, nothing. I just want an honorary doctorate degree.”

Barrett News Media

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A photo of Mark Arum
(Photo: WSB Radio)

Late last week, SiriusXM and CNN host Michael Smerconish revealed he had been uninvited to give a commencement address at a small Pennsylvania college. 95.5 WSB host Mark Arum just wants to be invited to give a speech.

While discussing pushback that President Joe Biden is receiving from Morehouse College students that he was selected as the college’s commencement speaker, The Mark Arum Show host said it is something he has always wanted to do.

“I will do it free,” Arum said. “You don’t have to pay me for travel. You don’t have to pay for lodging, food, nothing. I just want an honorary doctorate degree. And I’d be very happy to give a commencement speech somewhere. That’s an open offer to anyone out there.”

Radio hosts aren’t an uncommon commencement speaker as one might think.

Longtime Philadelphia sports radio host Howard Eskin spoke at the graduation at Goldey-Beacom College last week and was awarded the honorary doctorate degree that Arum is chasing.

Meanwhile, in Smerconish’s case, he said a passage from his 2004 book about travel safety procedures after 9/11 was the reason he was viewed as too controversial of a candidate for Dickinson College to host as its commencement speaker.

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