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New Report Suggests Artificial Intelligence Could Disrupt Challenging Economics Within The Media Industry

“The report highlights the stable demand and exponential growth in supply as critical factors.”

Ryan Hedrick

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Generative AI’s most significant effect on prominent content producers and distributors lies not in disrupting the media creation process but in empowering their strongest rivals: YouTube and TikTok content creators. These platforms now have access to additional tools that enable them to penetrate further the daily video consumption that the media industry fiercely competes for.

In a newly released report titled “AI and Competitive Advantage in Media” from the studio-funded think tank ETC, generative AI is identified as a potential disruptor of the already challenging economics within the media industry. The report highlights the stable demand (limited to 24 hours a day) and the exponential growth in supply as critical factors.

Yves Bergquist, ETC’s resident data scientist, and AI expert, draws a parallel between the current developments in the media industry and the automation of manufacturing, emphasizing the shift towards making the production process computable, similar to what occurred in the manufacturing sector.

The concept of content being “computable” refers to its production in large volumes and its ability to be processed by machines. This entails every aspect of content creation, distribution, and audience feedback is transformed into data that can be analyzed and dissected.

Unlike traditional media companies, which produce content linearly and as individual entities, they are not inherently “computable.” Their content is often scarce, whole, long-form, and lacks the structured format required for easy manipulation by online audiences or machine analysis.

However, studios and streaming platforms will need to adapt and embrace this computable approach to remain relevant in the future.

ETC breaks down the creative process into three components. Yves Bergquist refers to the initial phase of generating ideas and understanding audience preferences as “zeitgeist intelligence.”

Next, we have the central aspect of the creative process, wherein creators establish their unique voices and make crucial strategic choices regarding the product they intend to develop.

Subsequently, the actual production of the product takes place.

Generative AI primarily affects this final phase of production. However, automating the production process enhances the significance of zeitgeist-sensing and creative decision-making and provides creative decision-makers with tools for rapid, cost-effective tinkering, experimentation, and prototyping.

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Media Business

Tom Tradup Named Contributing Editor of All Israel News

Barrett News Media

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A photo of Tom Tradup and the All Israel News logo
(Photo: Salem Media Group)

Salem Radio Network Vice President Tom Tradup has been hired as Contributing Editor of All Israel News, the publication has announced.

In his new role, Tradup will coach the outlet’s writers and editors, and will also provide a weekly column about Israel, the Arab world, and U.S. policy in the Middle East.

“I could not be more thrilled that Tom Tradup has agreed to help All Israel News publish more great content and dramatically expand our traffic, reach, and influence,” founder Joel C. Rosenberg said.

Tradup will continue in his full-time role at Salem Radio Network, in addition to his new role with All Israel News.

“I’m honored to work with Joel Rosenberg and his awesome team. Given that they only launched on September 1, 2020, I’m astonished by just how much they’ve accomplished. They’re breaking stories that are getting picked up by much larger American and Israeli news outlets. They’re getting exclusive interviews with the most powerful leaders in Israel and the Arab world,” said Tradup.

“Also, they’re providing the best daily online coverage of what’s happening with Christians in Israel and the broader Middle East. TBN loves their work and has created a prime-time TV show with Joel as anchor and executive producer. And Joel is being interviewed by Fox News, Newsmax, the Jerusalem Post, and so many other major media outlets because of his expertise and unique perspective on the region.

“Clearly, the Lord is doing something very special here, and at this pivotal moment in history, I’m really looking forward to helping Joel and his colleagues build on this successful foundation and create exciting new content that educates Evangelical Christians about what’s happening in Israel and the region from a distinctly Biblical worldview.”

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Media Business

NAB CEO Curtis Legeyt Applauds Court Decision to Complete Quadrennial Review

“This ruling is an important step to compel a review that the record makes clear is necessary to allow local broadcasters to more fairly compete and deliver our trusted, locally-focused programming in a transformed media marketplace.”

Barrett News Media

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A photo of Curtis LeGeyt
(Photo: Jay Mallin NAB)

A U.S. Court of Appeals has handed down a decision providing the FCC 90 days to complete the 2018 quadrennial review. The NAB has shared their pleasure with the decision.

NAB applauds the Court for recognizing the vital importance of the FCC completing its long overdue 2018 quadrennial review. Today, broadcasters’ service to communities across the country is imperiled by the Commission’s failure to modernize its decades-old media ownership rules,” NAB President and CEO Curtis LeGeyt said. “This ruling is an important step to compel a review that the record makes clear is necessary to allow local broadcasters to more fairly compete and deliver our trusted, locally-focused programming in a transformed media marketplace.”

Earlier this year, the NAB threatened to sue the FCC if it did not respond to a request to postpone the 2022 review until the 2018 review was completed. FCC Jessica Rosenworcel subsequently shared that changes to the commission’s ownership rules were still a work in progress, despite the legal challenges facing the quadrennial review.

However, the broadcaster group has shared its intention of working together with the FCC to find a resolution.

“NAB looks forward to actively engaging with the FCC to forge a path forward and reinforce the essential service provided by free, local broadcast stations in communities across the country.”

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Media Business

X Will Be Turning a Profit in 2024 Says CEO Linda Yaccarino

“90% of the top 100 advertisers have returned to the platform in the last 12 weeks alone.”

Barrett News Media

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A photo of Linda Yaccarino
(Photo: Vox Media)

The profitability of X, formerly Twitter, has been a hot topic since the social media platform was purchased by billionaire Elon Musk. His hand-picked CEO, Linda Yaccarino, says the company will be in the black in 2024.

While appearing at the Code Conference, Yaccarino said that since she has taken on the role of CEO, she know sees a path to profitability for the company.

“Now that I have immersed myself in the business, and we have a good set of eyes on what is predictable, what’s coming is that it looks like in early ’24, we will be turning a profit,” Yaccarino said.

During the interview, which has been labeled by observers as “odd” and “uncomfortable, Yaccarino claimed, “90% of the top 100 advertisers have returned to the platform in the last 12 weeks alone.”

In its first 13 years of operation, the social media company has yet to turn a profit. However, the insinuation of profitability by Yaccarino isn’t the first time she’s claimed the company was close to being in the black. In an interview with CNBC in August, she said the platform was “pretty close to breakeven”.

Yaccarino added that she views X as “a new company”, saying it’s a “new day”. She continued by noting that her belief is X is “building a foundation on expression and freedom of speech”, whereas Twitter was “operating on different sets of rules…different philosophies and ideologies that were creeping down the road of censorship”.

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