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Futuri Shares New AI Insights From Media Consumers at NAB Show

Barrett News Media

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Artificial Intelligence has been a hot-button topic for media executives. Futuri has released the findings of a groundbreaking study about AI from media consumers.

In a study alongside CMG Custom Research, Futuri polled 5,200 media consumers about their familiarity with AI, and their willingness to embrace the technology.

For instance, 89% of respondents said they were familiar with AI, while 59% said they have knowingly used it. Nearly 60% of respondents were unable to decipher AI voices from human voices when presented with samples.

While many have insinuated that media consumers do not want artificial voices, 78% of those surveyed said they would listen more if AI were to “fill in gaps” in broadcasting schedules. Meanwhile, 30% of audio listeners said AI-generated content would “definitely improve” their podcast experiences.

“Futuri’s study shows that audiences are open to media’s adoption of AI for content creation. In fact, 1 in 5 listeners believe they already listen to a radio station that is using AI,” said Futuri CEO Daniel Anstandig. “Listeners also believe that AI will assist media in creating more relevant and engaging content. They just want to be informed of its use, and for it to be used in the right scenarios.

“This study reveals an industry at the dawn of an AI revolution. The demand
for content in general, is at an all-time high, and AI promises to make broadcast teams capable
of generating the sheer volume of audio content across multiple platforms that audiences
demand.”

Specifically in radio, many respondents said they would embrace more usage of the technology. 85% of those surveyed believe artificial intelligence would definitely or somewhat likely improve weather and forecasts in radio. 89% said it would better song selection and 86% said it would improve introduction to songs.

However, 90% expressed the opinion that stations should disclose when AI is being used to create content or create on-air voices.

“Now is the time for radio to maximize its human talent, and use AI to enhance our ability to produce content for every daypart and every platform. The radio industry is not served by debates about whether or not AI is coming… it’s here, it’s inevitable,” concluded Anstanding. “Content creators are using AI to grow their audience and revenue every day.

“Now, we in radio need to adopt practical tools and solutions to make ourselves more efficient and impactful. Radio is also not served by debates about replacing humans with AI. We need all the human ingenuity and creativity we can get, and we need to augment and extend it with AI. A strong media industry is good for democracy, and good for society. ”

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Media Business

Podcast Listening Reaches New Heights in Latest Edison Research Report

“Today’s insights, alongside industry metrics, are valuable tools for anyone looking connect with their audiences more effectively.”

Barrett News Media

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Edison Research has released the findings of a new Podcast Consumer report, and the findings show the medium continues to grow.

According to the findings presented by Edison Research Vice President Megan Lazovick shared that 67% of 12+ respondents had claimed they had ever listened to a podcast, while 47% of the same respondents said they are monthly podcast listeners, and 34% are weekly users.

In 2014, 2% of all time spent listening to audio by respondents 13+ was with podcasts. In 2024, that figure is now up to 11%. Currently, 23% of weekly podcast listeners say they spend 10 hours or more listening to podcasts per week.

59% of respondents in the 12-34 demographic say they are monthly listeners, with 55% in the 35-54 demo and 27% in the 55+ demo claiming to be monthly listeners.

“Every element in this report has been chosen with a single goal in mind: to support and advance the podcast industry. Because great content, and the creators behind it, need to be supported,” said Lazovick. “Today’s insights, alongside industry metrics, are valuable tools for anyone looking connect with their audiences more effectively.”

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Media Business

Fox News Continues to Lead Cable News in Several Digital Metrics

Fox News led news networks in social media interactions with 24.8 million. That, according to Emplifi, marks the 116th consecutive month the network has been on top.

Barrett News Media

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For the 38th consecutive month, Fox News Digital finished April as the leader in multiplatform minutes.

During the month, the network saw 3 billion multiplatform minutes, 1.5 billion multiplatform views, and 105 million unique visitors, according to Comscore. The 105 million unique visitors figure is a growth of 2% compared to the same month last year.

An additional 5.6 million users utilized the Fox News app during the month.

The New York Times eclipsed the cable news giant in total multi-platform views with 1.55 billion, which represented a 28% jump in year-over-year results.

Fox News led news networks in social media interactions with 24.8 million. That, according to Emplifi, marks the 116th consecutive month the network has been on top. Its Facebook interactions were up 37% month-over-month, which also garnering more than 161 million view views on YouTube.

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Media Business

Podcast Radio Expands to Alpha Media in Missouri

“While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets.”

Barrett News Media

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The Podcast Radio brand is expanding to a pair of Alpha Media stations in Missouri.

On Monday, May 27th, KREI-AM in Farmington will debut the format. KWIX AM/FM in Moberly will launch the format on June 17th.

The format uses podcast clips and interviews with podcasters from across the globe with localized imaging and branding to create a unique format.

“We are thrilled to be partnering with Alpha,” said Podcast Radio CEO Gerry Edwards. “The team has been great to work with in the build-up to launch. We cannot wait to hear more Missouri-based podcasters on these stations.”

“We are excited to expand Podcast Radio’s presence into Missouri with Alpha Media,” added Gary Krantz, CEO of Krantz Media Group — who oversees the syndication of the brand. “Together, we’re creating a new gateway for listeners to discover and enjoy the best in podcast content through the familiar and trusted medium of radio.”

The Podcast Radio format will be featured across dayparts on the two stations. It will primarily be the morning shows in both markets.

“We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities,” said Alpha Media Executive Vice President of Content Phil Becker. “While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets.”

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