Bob Lawrence

108 POSTS
Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com. Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

What Broadcast Insiders Really Want to Know But Aren’t Always Asking Out Loud

Business Bob Lawrence Bob Lawrence -
"What we already know is that the future of broadcasting will not be decided by whether the industry changes. It will be decided by whether it changes fast enough and whether it remembers what was worth protecting in the first place."

Did Radio Talent of the Past Make a Bigger Impact?

Business Bob Lawrence Bob Lawrence -
"The greatest radio personalities weren’t merely voices coming through a speaker. They were bigger than life and became part of people’s lives."

The Leader’s Checklist: What to Consider When Defining Great Leadership

Business Bob Lawrence Bob Lawrence -
"Every organization wants great leaders. Yet too often, leadership is confused with authority, title, or seniority. If you’ve been in the workforce for any length of time, you already know that leadership has little to do with someone’s title and everything to do with the influence they earn."

We Are What We Eat With Media Being the Meal

Columns Bob Lawrence Bob Lawrence -
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."

Ten Industries That Face Massive Tech Disruption

Business Bob Lawrence Bob Lawrence -
"The next decade won't simply reward businesses that adopt new technology. It will reward organizations that continually reinvent themselves while staying true to the value customers actually want."
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Breaking

Inside the NBA Has Built Something ESPN Can’t Simply Recreate

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"Inside the NBA didn’t just cover basketball. It changed what sports television could be. And sometimes the best way to preserve a legacy is to know when you’ve reached the final buzzer."

Is SiriusXM Still Too Dependent on Howard Stern?

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The question isn't whether SiriusXM has tried to diversify. Clearly, it has. The question is whether that effort has gone far enough to change the numbers when a star as big as Stern begins to start talking about life after SiriusXM.

The Industry According To: Jeff Federman, Audacy

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"Advertisers should expect us to establish metrics before the campaign begins, measure the right behaviors and report what happened afterward."

Harry Douglas Explains Why His NFL Mindset Still Drives His ESPN Radio Career

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"I don’t want to be like anyone, because I’ve always wanted to be myself. Everything I’m doing now I literally said I would do. If I put my mind to it and set it in stone, then there’s a great chance it’s going to happen."