Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Understanding The Shifting Economic Culture of Americans

"We must encourage businesses to operate responsibly while also recognizing the value they create. We should continue addressing inequality without demonizing achievement or confusing equality with equity. In turn, we should celebrate innovation and entrepreneurship while demanding ethical leadership."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Remote Work In 2026 Provides A New Reality For Employers And Employees

"Remote work is now a permanent part of our employment landscape. Those who adapt to evolving expectations while maintaining a strong culture and clear performance standards will attract, retain, and develop the workforce of the future."

The Disappearance of Managers Should Concern All of Us

"A company's greatest assets walk out the front door every afternoon. Whenever they walk out for the last time, the organization has fewer assets remaining inside the building the next day."

Company Culture Is More Than Just a Mission Statement

"A mission statement can only tell someone what a company aspires to be. Culture, on the other hand, reveals what the company actually is."

Breaking

Adam Schefter, ESPN Approaching Multi-Year Contract Extension

Schefter's last ESPN contract was worth roughly $9 million annually.

SiriusXM CEO Jennifer Witz: Our Podcast Strategy Runs Counter to Netflix

"Some other platforms are taking a more exclusive approach. We found that open distribution makes the most sense for creators."

iHeartMedia Signs FCC Consent Decree Over Payola Allegations

iHeartMedia has reached a Consent Decree with the FCC...

Ben Shapiro Pushes Back on Candace Owens Over Charlie Kirk Comments

"I've said repeatedly that Charlie and I weren't best friends. Maybe you were best friends with Charlie. Maybe not. I don’t know, nor do I care."