Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Why Radio Sellers Should Shift From Results to Purpose and Relationships

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For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...

The Password Mistakes That Almost Everyone Still Makes

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"Creating strong passwords is only part of the equation. Changing your passwords on a regular basis adds another layer of protection."

Why Radio Management Has Never Been More Stressful

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Being a leader has never been easy. But in today's environment, it's become far more complex, demanding, emotionally stressing, and taxing than ever before....

Why It’s So Challenging To Find Media Salespeople

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"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."

Radio Has Unique Power in Product Placement

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"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
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