Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Did Radio Talent of the Past Make a Bigger Impact?

Business Bob Lawrence Bob Lawrence -
"The greatest radio personalities weren’t merely voices coming through a speaker. They were bigger than life and became part of people’s lives."

The Leader’s Checklist: What to Consider When Defining Great Leadership

Business Bob Lawrence Bob Lawrence -
"Every organization wants great leaders. Yet too often, leadership is confused with authority, title, or seniority. If you’ve been in the workforce for any length of time, you already know that leadership has little to do with someone’s title and everything to do with the influence they earn."

We Are What We Eat With Media Being the Meal

Columns Bob Lawrence Bob Lawrence -
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."

Ten Industries That Face Massive Tech Disruption

Business Bob Lawrence Bob Lawrence -
"The next decade won't simply reward businesses that adopt new technology. It will reward organizations that continually reinvent themselves while staying true to the value customers actually want."

Key Industries That Reinvented With Technology or Just Simply Disappeared

Columns Bob Lawrence Bob Lawrence -
"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."
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Breaking

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"The station now actively hunts for a midday host to complete its weekday schedule."

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