Radio Once Owned Suspense. It’s Time to Reclaim It
"Today, too many stations simply inform instead of intrigue."
Cluster Warfare: The Radio Programming Strategy That Wins Today
"The media landscape today is so fractured that the battle for audience attention requires a clear and sophisticated form of warfare."
Why Adult Contemporary is Losing Ground and the Strategic Playbook to Reclaim It
"AC radio stations lack vision for their strategic position and the fortitude to make differentiations in their market landscape."
How Mark McGill Remains Relevant Through Radio’s Evolution at Sunny 101.5
"The secret to my success is more about what I do off the air. I love to prep, and I am proud of what we do on the air. I am especially proud of the relationships that I have built here with key community leaders."
Why the Masters Tournament Is the Ultimate Branding Masterclass for Radio
"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in execution."