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New Research: 23% of YouTube Listening is Done on Smart TVs

“We have seen the television evolve from a video-only ‘watching’ device to an internet-connected, multi-media device that delivers audio content as well.”

Maddy Troy

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A recent Insights piece by Edison Research focuses on two important concepts: Listening and Watching, and how they intersect in the realm of audio consumption. The research specifically looks at the use of YouTube for audio content on internet-connected televisions, emphasizing the importance of recognizing TVs as audio devices.

Edison Research has always counted “music and music videos on YouTube” as an audio source in its syndicated Share Of Ear service. According to Share of Ear data from Q1 2023, listening to music and music videos on YouTube makes up 14% of all daily audio consumption among those aged 13 and above in the U.S.

It’s important to note that this data does not include YouTube’s streaming service, YouTube Music, which is measured separately in Share of Ear. This data also excludes podcasts that can also be consumed on YouTube.

“We have seen the television evolve from a video-only ‘watching’ device to an internet-connected, multi-media device that delivers audio content as well,” Edison says. And here comes more evidence of that. “When Americans consume music and music videos on YouTube, 23% of that listening is done on an internet-connected TV or TV device,” Edison says.

While the majority of listening to YouTube music and music videos happens on a mobile device, Edison says it’s important to acknowledge televisions as audio devices. “Televisions can take prominent places in our homes and can now provide on-demand or linear audio experiences, even through video-first platforms such as YouTube,” it says.

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Media Business

Broadcasters Foundation of America Honors Six with Leadership Awards

The honors were bestowed at the Foundation’s annual breakfast at the NAB Show in Las Vegas.

Barrett News Media

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A photo of the 2024 Broadcasters Foundation of America Leadership Award Winners
(Photo: Broadcasters Foundation of America)

The 2024 NAB Show in Las Vegas has wrapped up, and the Broadcasters Foundation of America honored six industry veterans with their Leadership Award.

At the foundation’s annual breakfast at the NAB Show, it honored several leaders.

Erica Farber — who stepped down as CEO of the Radio Advertising Bureau at the beginning of the month — was bestowed with the Lowry Mays Excellence in Broadcasting Award. The honor is named after Clear Channel founder Lowry Mays, who died in September 2022.

Six other individuals were honored with the Leadership Award. Those included:

  • Mike McVay, President of McVay Media
  • Kathleen Kirby, Partner at Wiley
  • Don Bouloukos, CBS and ABC Radio Executive
  • Frank Comerford, Chief Revenue Officer and President of Commercial Operations for NBCU Local
  • John Rouse, Executive Vice President ABC Affiliate Relations
  • Traug Keller, President of ABC Radio Networks and Senior Vice President of ESPN Radio

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Media Business

Fox News Digital Marks 3 Straight Years Leading Multiplatform Minutes

On average, the network featured 111 million unique visitors per month to its digital platforms, including 5.8 million unique visitors to its mobile app.

Barrett News Media

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A photo of the Fox News logo

Fox News Digital finished the first quarter leading news brands in multiplatform minutes, marking the 12th consecutive quarter leading the category.

The network saw double-digit year-over-year growth in the sector with 9.8 billion multiplatform minutes, according to Comscore.

Additionally, Fox News led the first quarter in multiplatform views with 4.9 billion. On average, the network featured 111 million unique visitors per month to its digital platforms, including 5.8 million unique visitors to its mobile app in the first quarter.

Fox Business also saw victories in the business media sector. The YouTube channel for the network garnered 182 million views in the quarter, up 20% compared to the same time frame in 2023.

Also, FoxBusiness.com averaged 28.7 million unique visitors per month in the quarter, up 21% in year-over-year growth.

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Media Business

News/Talk Radio Well Represented in 2024 NAB Crystal Radio Award Winners

The winners were chosen by a panel of judges representing the broadcast industry, community service organizations, and public relations firms.

Barrett News Media

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A photo of the NAB Crystal Radio Awards

The 2024 NAB Crystal Radio Award winners were announced during the 2024 NAB Show in Las Vegas Tuesday, and several news/talk radio stations took home honors.

The winners were chosen by a panel of judges representing the broadcast industry, community service organizations, and public relations firms.

KFI-AM 640 in Los Angeles, KSL Newsradio in Salt Lake City, and Newsradio 92.3 WNRP in Pensacola took home three of the 10 victories.

Other winners included:

  • KKBQ-FM Houston
  • KMVP-FM Phoenix
  • KNDE-FM College Station
  • WBZZ-FM Pittsburgh
  • WHPT-FM Tampa Bay
  • WJJY-FM Minneapolis-St. Paul
  • WLBC-FM Muncie

The NAB also awarded Hubbard Broadcasting’s KSTP-FM with its Crystal Heritage Award during the ceremony. The honor is given to stations that have won five Crystal Radio Awards, which has only been bestowed on 11 other stations.

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