Some radio companies have been quicker than others to adapt to the changing digital landscape. According to a new report from Borrell Associates, companies like Townsquare Media, Salem Media Group, and iHeartMedia are the radio industry leaders.

In a report detailing digital revenue contributions of media companies, the Borrell report shows that Entravision — a company featuring mostly Spanish language radio and TV stations — derives 84.3% of its revenue from digital.

Meanwhile, Townsquare Media sees 52.3% of its revenue from the digital realm. In 2023, the company reported $454.2 million in total revenue. While the company saw a 1.9% decrease in total revenue, but saw a 7% increase in digital.

Salem Media Group, through the third quarter, saw 42.3% of its revenue come through digital endeavors like the Salem Podcast Network, Salem News Channel, and traditional digital advertising. In 2023, Salem’s digital revenue grew 4.1%.

iHeartMedia (30.5), UrbanOne (28.4%), Auduacy (24.7%), Cumulus (19.8%), Beasley Media Group (18.5%), and Saga (9.3%) rounded out the list of radio companies that saw significant portions of their revenue come from digital.

According to the Borrell Associates report, 20.9% of radio revenue was from digital aspects, on average. That pales in comparison to newspaper companies (45.5%) and Yellow Pages (58.4%), while TV lagged behind at 16.9%.

The National Association of Broadcasters (NAB) has announced the newest members of its Radio and Television Board of Directors.

The new members will serve two-year terms that begin in June 2024.

Beasley Media Vice President and Market Manager Mary Menna has been elected to the New York/New Jersey district.

Saga Communications President and CEO Chris Forgy will serve the North Carolina and South Carolina district (District 6).

Jerry “J” Chapman, the President and majority owner of Woof Boom Radio, has been named to take over the 10th district (Indiana), that was previously held by Mike Hulvey before he departed Neuhoff Media for the RAB.

Townsquare Media CEO Erik Hellum has been elected to serve District 12, which holds Missouri and Kansas.

Finally, Bonneville International Executive Vice President of Strategy and Technology Tim Swift was elected to represent Arizona, Nevada, New Mexico, and Utah (District 22).

Additionally, Radio One Regional Vice President and General Manager Eddie Harrell Jr. will be appointed to a designated seat that had been held by Urban One CEO Alfred Liggins.

The following executives were re-elected and will continue to serve on the NAB Radio Board:

• Leonard Wheeler, President of Mel Wheeler Inc. (District 4: DE, DC, MD, VA)
• Flynn Foster, President/Owner of Guaranty Media (District 8: LA, MS)
• Jeanna Berge, President of iHeartMedia Multi-Platform Group (District 14: IA, WI)
• Andrew Sutor, Executive VP and General Counsel of Audacy (District 16: CO, NE)
• Ben Downs, Vice President of Bryan Broadcasting (District 18: Southern TX)
• Larry Patrick, Managing Partner of Legend Communications (District 20: ID, MT, WY)
• Bob Proffitt, President/CEO of Alpha Media (District 24: Southern CA, Guam, HI, American Samoa, Northern Mariana Island)

The following executives will make up the NAB Television Board:

• Lynn Beall, Executive VP and COO of TEGNA
• Amy Liz Pittenger, Executive Vice President of Bahakel Communications
• David Griffin, CEO of Griffin Communications
• Nicholas Radziul, SVP of Distribution and Government Affairs at Hearst Television
• Deb McDermott, CEO of Standard Media Group
• Pam Teague, COO of Sarkes Tarzian Inc.

The Radio Advertising Bureau (RAB) has announced O’Reilly Auto Parts has been named the winner of the 2024 Radio Marketer of the Year Award.

The honor coincides with the 25th anniversary of the “Oh, Oh, Oh, O’Reilly” jingle. The company has made radio central to its marketing plan.

“O’Reilly Auto Parts continues to be an incredibly valuable partner to the radio industry,” noted RAB President/CEO Mike Hulvey. “Their ongoing dedication to the use of radio as a lead medium to drive their local business forward is truly a collaborative effort to be celebrated by the entire radio industry.” 

“Thank you to RAB for recognizing O’Reilly Auto Parts with this incredible award,” said O’Reilly Auto Parts Vice President of Marketing and Advertising Hugo Sanchez. “I’m really proud of our entire marketing team, as well as the more than 90,000 team members across the United States, Mexico, and Canada.

“This award is a testament to the work of all of our team members, who provide excellent customer service each and every day. Our marketing and advertising work, and the jingle, mean nothing without our team members delivering this great service to all of our customers day in and day out.”

The award will be presented at the 2024 Radio Mercury Awards on June 6 at Sony Hall in New York City.