Providing a “listener focused experience” is our job. It is about the connecting with the audience.
A recent Vivvix/Kantar study shows that less than 1% of movie marketing budgets are spent on audio advertising.
The company's broadcast division revenue dropped 5.3% to $49.7 million.
Key Networks, the contemporary radio syndication firm, has announced its collaboration with CreativeReady, an AI platform crated for radio vendors.
New research from Lumen Research and Dentsu shows audio advertising captures the attention of the audience more effectively than other forms of media.
"The radio business has provided so many life-changing moments. I am grateful to walk away from it on my terms"
Since the bill was introduced in May, it has garnered the support of 23 bipartisan cosponsors in the Senate.
The time American consumers spend with AM/FM radio was estimated at only 7% of daily media time, whereas the actual figure was significantly higher at 15%.
“The truth is the business has changed, and we just were not doing enough business to maintain the infrastructure, and the quality of product any longer."
The shift towards a dual-market role had already been piloted in two markets.
